There's an interesting discussion going on online about “Is the PR Business Extinct?”
The talk was precipitated by one of these pseudo scientific pieces that throws around statistics, i.e., “70% of today's PR firms ...READ»
My design business is "crazy busy" right now - smack-dab in the middle of all the news about the horrible U.S. economy. I could currently be working night and day - everyday. In fact, I'm now scheduling projects at least a ...READ»
Outside of one's own industry, the specifics of what you may do on a daily basis are seldom a religious experience for most people in the business world. In fact, a great number of professionals in other industries probably don't have ...READ»
I’ve written a lot here about the “hall of shamers,” companies that forget that customer service is their most powerful branding tool just as it is for personal branders.
All of which made me all the more pleased when I ...READ»
Thank you, Jeff Jarvis. Jeff Jarvis, as you remember, was the blogger who outed Dell for its egregious customer service, which he called “Dell Hell.”
Recently, I entered my own “Dell Hellish Dell” when I spent about five ...READ»
How do you get 60 bloggers to create a huge buzz for a book none of them has read?
Just ask Rohit Bhargava, Internet marketing whiz and author of the just published Personality Not Included: Why Companies Lose Their ...READ»
by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
When initiating the task of establishing a new public persona, most businesses find themselves wandering (or stumbling) into foreign territory. The ...READ»
Fast Company in its April issue has a terrific article by Ellen McGirt on "The Brand Called Obama" that is must reading for anyone in personal branding regardless of your political persuasion. The article talks about how ...READ»
by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
Not long ago a potential identity design client requested information about the estimated cost of creating a logo to represent a new start-up business. The ...READ»
Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by ...READ»
By Marcia Ming
One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic ...READ»
by Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives
It may bark like a dog and look like a dog but, is it really always a dog?
A similar query may arise with many “design contests,” especially those ...READ»
