search marketing

The age old question for men…. does size matter?

BY Mathew McDougallMon Aug 17, 2009 at 10:56 AM

I am sorry but this post is written in support for my male ‘brethren’ … a topic somewhat sensitive to the male ego and one not so openly discussed.Gentlemen, let me pose a simple question to you….. if you just lost 100 or ...READ»

DIGITAL MARKETING | Comment

Digital Agencies of the Future: Darwinism at Work

BY Mathew McDougallTue Feb 17, 2009 at 8:38 AM

Clients are now "getting" digital as a component of the marketing mix, they understand digital as a business delivery environment. What they need help with is bridging the gap between marketing the brand, the message, their customers, their internal stakeholders, technology and having a truly integrated solution.READ»

DIGITAL MARKETING | Comment

Chinese Digital Marketing- Having an Integrated Plan in 2009

BY Mathew McDougallTue Jan 20, 2009 at 1:03 AM

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ»

DIGITAL MARKETING | Comment

Reflections on 2008: The Journey of the SinoTech Group

BY Mathew McDougallFri Jan 9, 2009 at 9:36 PM

It is at this time of year when I am taking my vacation that I can sit back and reflect on the past year. This past 12 months for SinoTech Group has been our most exciting (in our short history) when thinking about where we started ...READ»

DIGITAL MARKETING | Comment

Interview: SinoTech Group CEO, Dr Mathew McDougall: The Future of Digital Marketing in China

BY Mathew McDougallFri Jan 2, 2009 at 7:08 AM

Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the ...READ»

DESIGN | Comment

Ok, it's 2009, Now what?

BY Jason BlandThu Jan 1, 2009 at 7:57 PM

Search marketing and social networking. How Adviatech is not just keeping up, but moving forward.READ»

ADVERTISING | Comment

PerfSpot - PredictAd team up to power social search..

BY Tomer MolovinskyThu Jul 10, 2008 at 10:59 AM

With all the buzz surrounding Facebook it is easy to overlook PerfSpot - a wildly successful social network that boasts more than 30 million unique users worldwide. I think a lot of PerfSpot's success is based on it ...READ»

ANALYTICS | 1 comment

Quantcast, Compete.com and Google Trends for Websites?

BY Steve McNallyFri Jun 27, 2008 at 2:00 PM

Are you availing of services like Quantcast, Compete.com and Google Trends for Websites? Which ones and why? On various sites, we've got embedded tracking code from Urchin / Google Analytics, Quantcast, HBX, and Omniture for ...READ»

INNOVATION | Comment

Current analytics options?

BY Steve McNallyTue Feb 19, 2008 at 1:23 AM

Which tool(s) are you using currently? I'm using HBX and Google Analytics. I'm looking at NuConomy.com and others. What are you using that you'd recommend? READ»