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search marketing

What is Organic SEO Marketing and Why is it so Important?

Organic SEO Marketing or search marketing, in short, is the function of driving sales through a marketing effort online, and the only real, true competition to driving online traffic versus paid-advertising or pay-per-click campaigns. ...READ»

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Compete vs Quantcast and gAnalytics vs paid apps (anything going on w/ this group?)

Are you availing of services like Quantcast, Compete.com and Google Trends for Websites? Which ones and why?On various sites, we've got embedded tracking code from Urchin / Google Analytics,Quantcast, HBX, and Omniture for ...READ»

Digital Agencies of the Future: Darwinism at Work

Clients are now "getting" digital as a component of the marketing mix, they understand digital as a business delivery environment. What they need help with is bridging the gap between marketing the brand, the message, their customers, their internal stakeholders, technology and having a truly integrated solution.READ»

Chinese Digital Marketing- Having an Integrated Plan in 2009

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ»

Reflections on 2008: The Journey of the SinoTech Group

It is at this time of year when I am taking my vacation that I can sit back and reflect on the past year. This past 12 months for SinoTech Group has been our most exciting (in our short history) when thinking about where we started ...READ»

Interview: SinoTech Group CEO, Dr Mathew McDougall: The Future of Digital Marketing in China

Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the ...READ»

Ok, it's 2009, Now what?

Search marketing and social networking. How Adviatech is not just keeping up, but moving forward.READ»

Quantcast, Compete.com and Google Trends for Websites?

Are you availing of services like Quantcast, Compete.com and Google Trends for Websites? Which ones and why? On various sites, we've got embedded tracking code from Urchin / Google Analytics, Quantcast, HBX, and Omniture for ...READ»

Current analytics options?

Which tool(s) are you using currently?   I'm using HBX and Google Analytics.   I'm looking at NuConomy.com and others.   What are you using that you'd recommend? READ»