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Scott Monty

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The New Faces of Social Media

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

Ford Speaks: How to Sell Cars and Influence People

This interview is part of our ongoing series related to The Influence Project. Scott Monty is the global digital communications chief for the Ford Motor Company, and full disclosure, a force to be reckoned with in The Influence ...READ»

What Do Obama's New Fuel Economy and Emissions Standards Mean for Automakers?

After decades of hemming and hawing, the U.S. government has finally hashed out concrete fuel economy and emissions standards for cars and light trucks. The new rules, generated by the National Highway Traffic Safety Administration ...READ»

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What Other Automakers Can Learn from Alan Mulally

In September, 2006, then-CEO of Ford Motor Company William Clay Ford Jr. took a risk. In search of his own replacement, his offers were passed up by a pair of respected automotive leaders, so he did something few (if any) anticipate: he hired an aeronautical engineer to lead his own company. The rest is turning into history.READ»

5 Trust Agents Who Are Changing the Face of Twitter

These social media pros practice the fine art of the trust makeover, proving that Twitter and Facebook are now as important as a firm handshake and a look in the eye.READ»