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BEER   |  Comment

The A-B-C's of Beer-Tasting From Sam Adams' Founder

Learn how to sip and savor fine beers with a sophistication that rivals the snobbiest of wine connoisseurs. Jim Koch, the founder of craft-brewer Samuel Adams gives a quick lesson, drawn from his 25-years of experience as a master ...READ»

BUSINESS   |  Comment

A Master Class in Drinking and Sales: Jim Koch Takes Us to Beer School [video]

There's a right way and a wrong way to do everything, and that includes drinking beer. Jim Koch, the founder and brewer of Samuel Adams gives us a lesson that he has perfected over decades.READ»