sales + marketing | Fast Company

Wal-Mart vs. Costco

BY Tim MannersMon Aug 8, 2005 at 9:36 AM

The differences between Wal-Mart and Costco provide one of the most interesting studies in contrast going today. For any number of reasons, it seems that Wal-Mart is regularly (and maybe justifiably) villified while Costco is ...READ»

SALES + MARKETING | 3 comments

Get Used to It

BY Kevin OhannessianThu Jul 28, 2005 at 2:04 PM

The New York Times article on used books is interesting. As a buyer of books, both used and new, from Amazon or mom and pops stores, I can tell you that I usually buy a used book when it is something I am only mildly interested in ...READ»

SALES + MARKETING | 6 comments

How Do You Kick the Digital Tires?

BY Chuck SalterWed Jul 13, 2005 at 4:59 PM

That's what I'm wondering since Ford plans to sell its second hybrid, the 2006READ»

SALES + MARKETING | 2 comments

White Paper Chase

BY Heath RowMon Jul 11, 2005 at 1:36 PM

Ever wonder about the development of the "white paper"? Ever want to learn how to write one -- one that works well? Kevin Barefoot manages a blog entitled Barefoot White Papers that offers "notes on a unique document type." Recent ...READ»

SALES + MARKETING | 8 comments

Acting Up

BY Kevin OhannessianTue Jul 5, 2005 at 11:58 AM

On Saturday, I went and saw War of the Worlds. Worlds was a good adaptation of a good novel. But, despite the marketing machine behind it, two of my friends didn't come because of Tom Cruise's recent antics. Some have said that ...READ»

SALES + MARKETING | 1 comment

Irony of the Day

BY Heath RowThu Jun 30, 2005 at 1:48 PM

One of the leading telemarketing firms in the UK is called the Listening Company. A special calibre of call handler is required for this market with strong objection handling skills to get across the key sales messages and deal with ...READ»

SALES + MARKETING | 2 comments

Intern BlogOff: Marketing to the Military (Con)

Wed Jun 29, 2005 at 5:28 PM

Congress finally did something this week about the predatory lending practices that have been taking advantage of military personnel for years. Why do they need protection? Because they are essentially a captive audience. ...READ»

SALES + MARKETING | 2 comments

Intern BlogOff: Marketing to the Military (Pro)

BY Kevin OhannessianWed Jun 29, 2005 at 5:19 PM

The House bill to limit marketing to the military is a good safeguard from unfair products or services, but the notion of marketing to a captive audience shouldn't be discounted. Some may argue that such direct marketing -- soldiers ...READ»

SALES + MARKETING | 4 comments

You Gotta Have a Gimmick

Wed Jun 15, 2005 at 3:03 PM

Every week in New York brings with it the question; what gimmicks are the Daily News and The Post going to use to inflate their circulation numbers? Earlier this week the Post gave away a special edition Batman comic book. Today I ...READ»

SALES + MARKETING | 18 comments

Best Business Blogs

BY Heath RowMon May 23, 2005 at 6:40 PM

What are your favorite branding blogs? The best blogs that concentrate on marketing and how to keep brands cool and emotionally connected? Tell us.READ»

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