In terms of marketing and sales techniques, the vast majority of US-based industrial manufacturers continue to live in the past. And so do their agencies or in-house departments.
Sell products on features and benefits. Show ...READ»
If you sell to anyone under about 30 years old (and that number gets bigger every year) you must start looking at mobile advertising.
Mobile advertising is placing your message on mobile phones. It can be as simple as sending text ...READ»
If you sell to anyone under about 30 years old (and that number gets bigger every year) you must start looking at mobile advertising.
Mobile advertising is placing your message on mobile phones. It can be as simple as sending ...READ»
I've always preached continuity in your marketing and advertising. By that I mean that you establish a certain look and fee (and sound if applicable). You establish a color theme, general layout, borders, type faces, colors... and ...READ»
Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term "campaigns". (And of course, use of the term brand campaign.) ...READ»
Lots of people are talking about social networking. They're generally talking about the online version of what people have done for hundreds of years: interact with numerous people, realizing that some will become valuable ...READ»
It's been an accepted practice for many years, but the time has come for broadcast companies and their advertisers to change the "tricks" they play on us TV viewers.
Because they are losing eyeballs and therefore ...READ»
OK, you HAVE to cut back on advertising and promotion. You have no choice, the money isn't there.
At least do it intelligently. There's a constant balancing act in marketing: Reach vs Repetition. Reach is how many people you ...READ»
Try a simple test: cover the logo of a range of car print ads, or try to remember the car commercial that came on screen 15 minutes ago, and see if you can tell who the advertiser is.
Chances are, you can't. If you've seen one ...READ»
Have you cut back on advertising and promotion? Too many small business owners consider marketing to be an expense rather than an investment. When times get a little tough... and let's face it, they are now... they look for ways to ...READ»
