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BRANDING   |  Comment

Measuring Consumer Behavior: An Oxymoron

Excerpt from upcoming book: Sensory Balance and Wellness in New Home Sales READ»

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Wellness in New Home Sales, for that matter, any kind of selling!

Why is it so important to provide safety before I begin the sale? Providing Safety First It’s a unique concept, approaching the sale from the abstract angle of establishing a safe environment for the prospect, and one that’s ...READ»

BRANDING   |  Comment

Brand Therapy and the 5 Senses of Marketing

Jerry Rouleau, New Home selling expert and host of BuilderRadio.com, interviews me on the Monday Morning Sales Meeting and we discuss the idea of Branding Therapy, core human behavior cues and their value in setting up a successful ...READ»