Sales and Marketing

Chatter: Stormy Weather

BY Chuck SalterWed Dec 19, 2007 at 7:49 AM

An evocative expression, a fad-prone media, and George Clooney: It's the perfect storm for language overuse.READ»

Green Power

BY Scott KirsnerWed Dec 19, 2007 at 7:48 AM

Thanks to soaring fuel prices, lots of creative energy is being applied to alternative energy. The time may finally have come for these three champions of on-the-verge technologies.READ»

INNOVATION | Comment

The Year of Learning Dangerously

BY Polly LaBarreWed Dec 19, 2007 at 7:48 AM

"12," an advertising school launched by an ad agency, is an "incredibly messy" education in solving real-world problems.READ»

INNOVATION | Comment

Be a Publicity Glutton! (Film at 11)

BY David LidskyWed Dec 19, 2007 at 7:48 AM

Two brothers are building bulging bellies into a burgeoning brand.READ»

INNOVATION | 2 comments

It's Not About the Doughnuts

BY Linda TischlerWed Dec 19, 2007 at 7:48 AM

Can an old New England pastry purveyor find new life as a hip coffee shop? Dunkin' Donuts plans to give Starbucks a run for its latte.READ»

HEALTH CARE | Comment

Chatter

BY Fast CompanyWed Dec 19, 2007 at 7:48 AM

Low-Carb Carnage.READ»

INNOVATION | Comment

Branding the Branson Way

BY Alan DeutschmanWed Dec 19, 2007 at 7:48 AM

Marketing methods from Virgin's founder.READ»

CUSTOMER SERVICE | Comment

The Net/Net

BY Fast CompanyWed Dec 19, 2007 at 7:48 AM

A go-to guide of the products and services featured in this month's issueREAD»

CUSTOMER SERVICE | Comment

The Net/Net

BY Fast CompanyWed Dec 19, 2007 at 7:48 AM

A go-to guide of the products and services featured in this month's issueREAD»

INNOVATION | Comment

Tinier Towels

BY Paul LukasWed Dec 19, 2007 at 7:48 AM

Diane Cheshire on smaller-sized sheets.READ»

CUSTOMER SERVICE | Comment

Mind Games

BY Cheryl Della PietraWed Dec 19, 2007 at 7:48 AM

What exec hasn't had to sell consumers on the superiority of a brand, or employees on a goal, or clients on a strategy?READ»

INNOVATION | Comment

How to Fix Coca-Cola

BY Maxine ClaytonWed Dec 19, 2007 at 7:48 AM

What to do when a brand goes flat.READ»

CUSTOMER SERVICE | Comment

Bar-Coding: Claude Fenstermaker

BY Paul LukasWed Dec 19, 2007 at 7:47 AM

One of the UPC's earliest implementers celebrates the pricing symbol's 30th anniversary.READ»

E-COMMERCE | 1 comment

The Ad Agency on Your Hard Drive

BY Alan DeutschmanWed Dec 19, 2007 at 7:47 AM

How Web software called "adware" is taking advertising to a new, effective, and extremely annoying level.READ»

INNOVATION | 2 comments

The Gonzo Way of Branding

BY Alan DeutschmanWed Dec 19, 2007 at 7:47 AM

Billionaire Richard Branson has thrived by breaking the rules. Now he's tackling his greatest challenge, setting his sights on the United States and a new airline. He's testing himself and the limits of the Virgin brand.READ»

DESIGN IN BUSINESS | Comment

Feedback

BY Fast CompanyWed Dec 19, 2007 at 7:47 AM

Letters. Updates. Advice.READ»

HUMAN RELATIONS AND ORGANIZATIONAL DEVELOPMENT | Comment

Road Rules

BY Linda TischlerWed Dec 19, 2007 at 7:47 AM

An ad-agency team hits the road in an RV to get up close and personal with consumers.READ»

GLOBALIZATION | Comment

Brand That I Love

BY Linda TischlerWed Dec 19, 2007 at 7:46 AM

As global affection for American brands wanes, can business do what government can't: make Brand U.S.A. cool again?READ»

INNOVATION | Comment

Fast Forward 2005: Fast Take

BY David LidskyWed Dec 19, 2007 at 7:46 AM

Things you need to know about management, strategy, branding and marketing, and technology.READ»

CUSTOMER SERVICE | Comment

The Net/Net

BY Fast CompanyWed Dec 19, 2007 at 7:46 AM

A go-to guide of the products and services featured in this month's issue.READ»

CREATIVITY AND INNOVATION | Comment

How to Sell a Hybrid

BY Chuck SalterWed Dec 19, 2007 at 7:45 AM

Hand-raisers, Mother Jones, and test drivesREAD»

INNOVATION | Comment

Contest Results: This Brand Can Be Better

BY Fast CompanyWed Dec 19, 2007 at 7:45 AM

Fast Company asked readers to help reinvent several successful -- and struggling -- brands.READ»

CREATIVITY AND INNOVATION | Comment

Thinking Outside The Cup

BY Alison OverholtWed Dec 19, 2007 at 7:45 AM

Surprise! Starbucks barista-in-chief Howard Schultz is making a big, bold push into the music business. He aims to transform the record industry -- and turn Starbucks into the world's biggest brand, period.READ»

CREATIVITY AND INNOVATION | Comment

Do You Hear What Starbucks Hears?

BY Alison OverholtWed Dec 19, 2007 at 7:45 AM

The nation's leading coffee chain's step into music retail is a strategic extension of the Starbucks brand. In a candid QA, Howard Schultz expands on the company's attraction to Hear Music, the importance of the customer experience, and how the partnership could remake the music industry.READ»

CREATIVITY AND INNOVATION | 1 comment