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Sales and Marketing

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If the Shoe Fits...

Olly Shoes' high-tech approach to shoe fitting is replacing a system that hasn't changed in 80 years. Your kids will love it, too.READ»

Smells Like Brand Spirit

In the battle for consumers' attention, some innovative companies are exploring a new branding frontier: scent. Will they be winners by a nose?READ»

China: The Next Big Bling

After Lenovo bought IBM's PC division, it learned that the Chinese treat their gizmos like your grandmother treats her furniture.READ»

Customers Don't Grow on Trees

How do you strike a balance between customer needs and the bottom line? A new way to balance two potentially contradictory demands.READ»

Feedback

Letters. Updates. Advice.READ»

Top designers. No Brands

If you've ever shopped at Japanese retailer Muji, you've probably bought products from some of the world's top designers. The fact that you don't know who they are is part of the point.READ»

The Brand Called Glue

Is it time to cobrand with your customers?READ»

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Latte Everywhere

Any business that relies on mass replication of a high-end experience has become vulnerable to the Starbucks of metaphors.READ»

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At 1600 Pennsylvania Avenue, of Course, It's " Rush Limbaugh"

What: Block-by-Block Radio Monitoring; Available: Now.READ»

Super Size Me!

Mercedes is bringing a bigger, bloated version of its Smart car to the United States. Is this cowardice -- or clever strategy? Two writers argue the case.READ»

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CDW's Keys to a Lasting Relationship

Five tactics to foster closer connectionsREAD»

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Experience Experiment

The Brand Experience Lab links cool technologies with cool companies.READ»

The Net/Net

A go-to guide of the products and services featured in this month's issueREAD»

The Urge To Unbundle

From music to PR, consumers are increasingly demanding products and services a la carte.READ»

So Call Us Hijackers

Are the best marketing campaigns the ones that let others do the marketing for them?READ»

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Chatter

From promotional brochures found at OutsourceWorld, a recent trade show in New York.READ»

The Net/Net

A go-to guide of the products and services featured in this month's issueREAD»

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Commercial Success

Traditional advertising is in deep trouble. Now Yahoo is reinventing the game thanks to ad boss Wenda Millard. And her cooperative approach is winning over Madison Avenue.READ»

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Bring on the Clown

Learn about PR from the man whose hair, ego, and finances are all about puffery.READ»

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The Soft Sell

Everybody talks about relationship selling. But the folks who peddle computers at CDW really do it. Here's how.READ»

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A New Path To Profit

Save the world (and make a fortune) by selling to the world's poor, says C.K. Prahalad.READ»

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How to Sell Yahoo-Style

Three keys to a more perfect pitchREAD»

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"Buy the Thighmast..." -- ZAP!

Innovation: Ad zapper. Avaliable: Unknown.READ»

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Insurgent for President!

It's election season, when voters turn into consumers and campaigns become vast marketing operations. What can we learn?READ»

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What I Know Now

What lessons has Len Schlesinger learned since he went from professor at Harvard B-school to COO of Limited Brands?READ»

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