Sales and Marketing | Fast Company

Driving Innovation

BY Anni Layne RodgersWed Dec 19, 2007 at 8:42 AM

Traditional car companies are courting a new group of consumers with hard-driving innovation. Learn about the unconventional branding campaigns launched by Chrysler, Toyota, and Mercedes-Benz to inject some soul in new cars created for generation Y.READ»

INNOVATION | Comment

Talkin' About a TiVolution

BY Ryan UnderwoodWed Dec 19, 2007 at 8:42 AM

Self-proclaimed "TiVotees" are the first to tell you that, at the very least, TiVo will permanently alter the way you watch television. At most, it will forever change TV. What will TiVo do for you?READ»

INNOVATION | Comment

Memo to Brands: Surrender

BY Anni Layne RodgersWed Dec 19, 2007 at 8:41 AM

Permission marketing has deteriorated into spam, TiVo is killing the 30-second ad, and no one trusts corporate America. Could there be a more challenging -- and thrilling -- time to work in marketing? Branding guru Laurie Coots doubts it.READ»

INNOVATION | Comment

Brandaq: The End of Marketing

BY Jeff BelleWed Dec 19, 2007 at 8:41 AM

Brandaq (bran-dak) also Brandex, BrandX: 1. n. An exchange for the buying and selling of lifetime loyalty contracts associated with consumer brands. 2. v. To unlock and commercialize any long-term value through a negotiated contract.READ»

INNOVATION | Comment

Game Theory

BY Anni Layne RodgersWed Dec 19, 2007 at 8:41 AM

The banner ad is dead. Long live the advergame! America's addiction to video and computer games is leading the way to a new advertising medium with astounding click-through rates, play times, and peer-to-peer potential. What's your high score?READ»

INNOVATION | Comment

Cleaning Up Brand Clutter

BY George AndersWed Dec 19, 2007 at 8:41 AM

With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."READ»

INNOVATION | Comment

Who's Fast Hall of Fame: Brand Builders

BY Fast CompanyWed Dec 19, 2007 at 8:40 AM

Brand builders forging product identities that endure and entice.READ»

INNOVATION | Comment

Battle of the Brands

BY Jennifer ReingoldWed Dec 19, 2007 at 8:38 AM

John Hancock's outspoken CEO names names and points fingers at some high-profile brand offenders in his new book. He also offers some good advice on not screwing up your own company's brand.READ»

INNOVATION | Comment

Negotiation 201: Refine Your Skills

BY Cecilia RothenbergerWed Dec 19, 2007 at 8:35 AM

Negotiation 101 taught you the basics of wheeling and dealing; now learn how to make every encounter go your way.READ»

INNOVATION | Comment

Negotiation 101

BY John HoultWed Dec 19, 2007 at 8:34 AM

Public-policy negotiator Susan Podziba is a teacher and a mediator for hire. Here are her nine tenets for negotiating success.READ»

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