Sales and Marketing

Building a New Nest

Smart companies are launching niche online communities--and getting out of the way.READ»

Emerging Web Jargon

Plinking \'plin-kin\ n 1 : The act of embedding a product or service link in a video. Though the basic technology has been deployed before, the term itself was coined (and trademarked) by Entertainment Media Works, a ...READ»

End of Days

A novel office novel for Office aficionados.READ»

Less Hulk, More Bruce Lee

The striking power of Michael Jager.READ»

Polarize Me

If you want people to like you, first decide who needs to hate you.READ»

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Word-of-mouth guru Andy Sernovitz on generating buzz.READ»

Top O' the Market: A Consumer's Guide

  Trump World Tower Richard Meier's Perry Street towers 20 Pine The Jade Miraval Living William Beaver House The pitch "The Greatest Condominium Building in the ...READ»

Shvo Motion

One man's real-estate vision quest, and the $15 billion portfolio he's building along the way.READ»

Fast Talk: Brands On The Run

Atlantic Records president Julie Greenwald on what it takes to make brands out of bands.READ»

Advertising's British Invaders Take Root

When we last visited alt ad agency Naked Communications and asked, "Is Mad. Ave. Ready to Go Naked?" (October 2005), we saw it preparing to bring its brash-Brit brand of problem-solving solutions to New York. Since its January 2006 ...READ»

Bottled Up

Just When Cristal got kicked out of the party, Hip-hop fixture Branson B. was rolling out his own champagne. So where are his famous friends now? Hey, it's just business.READ»

Down the Rabbit Hole

Making The Blair Witch Project taught Campfire how to tap the power of curiosity. Meet the puppet masters of viral marketing.READ»

Your Ad Here

Interactive advertising lights up the Great White Way. READ»

When Brand Extensions Go Bad

Cologne made by Everlast? Something smells funny to us. READ»

Fast Talk: Advertising Architects

Buzz-worthy campaigns turn ad-agency creatives into the cool kids of the moment. But behind every copywriter-cum--rock star is a courageous client. Meet the people who had the guts to greenlight this past year's boldest advertising.READ»

You Read It Here First

When we wrote about Virginia Commonwealth University's Adcenter and its new Creative Brand Management track ("Making Smarter Marketers," December 2005), which teaches brand managers the same creative disciplines as copywriters, we ...READ»

Mani Sivasubramanian: Spamming for Good

Our distinctive typing patterns could prove the key to digital security.READ»

Underground Movement

Everywhere in China, there's evidence of economic and social transformation. Change is in the air. It's even in the subways. Since 1998, Steven Lewis, director of the Transnational China Project at Rice University ...READ»

Can Your Banner Ad Do This?

The future of advertising may be … in the toilet.READ»

A Craving For Cool

Big companies are outsourcing "cool" to nimbler, closer-to-the-ground outsiders. They might as well farm out their souls.READ»

Card Shop

The "eBay for contacts" lets people buy your business card--without your knowledge.READ»

Screen Grab

Is a brand what we see on the tube, or what we experience? Saatchi's Kevin Roberts takes on Ogilvy's Brian Collins.READ»

Screen Grab

Is a brand what we see on the tube, or what we experience? Saatchi's Kevin Roberts takes on Ogilvy's Brian Collins in this extended debate.READ»

Hold the Fistfights

Planet Lulu re-creates (almost) all the frenzy of a sample sale, online.READ»

Rehab: An Advertising Love Story

With a body as old as J. Walter Thompson's, sometimes it pays to have a little work done.READ»