Sales and Marketing

Coffee + Cash

BY Fast Company StaffWed Dec 19, 2007 at 8:25 AM

Click on a date above for more details Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture By Taylor Clark November 5 More people would give up sex before they'd give up coffee? That's just ...READ»

INNOVATION | 5 comments

The Money Game

BY Michael A. ProsperoWed Dec 19, 2007 at 8:24 AM

Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. An official sponsorship lets companies use all NFL and team logos in their marketing and promotions, and get value from being seen on television during games (in sideline Gatorade dunks, for example). Rival companies that lose out on an official deal cleverly formulate counterstrategies to associate themselves with NFL teams and players. Here are the marketing muscle matchups in four popular advertising categories.READ»

INNOVATION | 6 comments

Tough Guys

BY Patrick J. SauerWed Dec 19, 2007 at 8:24 AM

How the NFL and its corporate partners have been able to avoid a permanent black eye despite persistent drug and violence problems.READ»

CREATIVITY AND INNOVATION | 15 comments

Reinventing the Reel

BY Danielle SacksWed Dec 19, 2007 at 8:24 AM

The phrase "interactive advertising" is everywhere. Bob Greenberg actually makes it.READ»

INNOVATION | 10 comments

Amateur Hour, Web Style

BY Rob WalkerWed Dec 19, 2007 at 8:24 AM

The brand may be yours, but the message is me, me, me.READ»

INNOVATION | 8 comments

The Hard Sell

BY Aimee RawlinsWed Dec 19, 2007 at 8:23 AM

Sex sells, or so goes the adage, but does it sell to everyone, all the time? Not always, according to Tom Reichert, a professor at the University of Georgia who examined men's and women's reactions to sexually charged ads. In the ...READ»

DESIGN IN BUSINESS | 6 comments

The Tao of Steve

BY Elizabeth SpiersWed Dec 19, 2007 at 8:23 AM

The real reason we keep buying Apple products.READ»

INNOVATION | Comment

Fast Talk: A Pioneer's Startup Story

BY Cora DanielsWed Dec 19, 2007 at 8:23 AM

Tom Bedecarre CEO, AKQA San Francisco, California Tom Bedecarre, 51, who recently launched AKQA mobile to create ad content for cell phones, has several clients--including Coca-Cola, McDonald's, Nike, and Visa--with their eyes ...READ»

INNOVATION | Comment

Fast Talk: Adidas's Fake-Out Artist

BY Cora DanielsWed Dec 19, 2007 at 8:23 AM

Ray Tai Assistant General Counsel, Adidas Hong Kong, China Ray Tai, 44, is the intellectual-property enforcer in Asia for Adidas, which as an Olympic sponsor has the exclusive rights to sell Olympic-branded sportswear for ...READ»

ENVIRONMENTAL ACTIVISM | 52 comments

Message in a Bottle

BY Charles FishmanWed Dec 19, 2007 at 8:22 AM

Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics--and psychology--of an unlikely business boom. And what it says about our culture of indulgence.READ»

INNOVATION | Comment

Fast Talk: Hip Car Hits the Clubs

BY Cora DanielsWed Dec 19, 2007 at 8:22 AM

Jeri Yoshizu Sales Promotion Manager, Scion Torrance, California Jeri Yoshizu, 38, who runs lifestyle marketing for Toyota's brand Scion, has been helping local musicians produce CDs for more than three years. She is now ...READ»

INNOVATION | Comment

Fast Talk: Gamer Controls Music 2.0

BY Cora DanielsWed Dec 19, 2007 at 8:22 AM

Steve Schnur Worldwide Executive of Music and Marketing, Electronic Arts Redwood City, California Steve Schnur, 40, creates the soundtrack for all Electronic Arts video games, including such franchises as Madden NFL and Harry ...READ»

INNOVATION | Comment

Fast Talk: Adman Jangles for a Hit Jingle

BY Cora DanielsWed Dec 19, 2007 at 8:22 AM

Josh Rabinowitz SVP, Director of Music, Grey Worldwide Brooklyn, New York Josh Rabinowitz, 43, wants to turn music created for an ad into a hit song. A former record producer, composer, trombonist, and band leader, he works ...READ»

INNOVATION | Comment

Fast Talk: Coffee Maker Brews Fans

BY Cora DanielsWed Dec 19, 2007 at 8:21 AM

Ken Lombard President, Starbucks Entertainment Seattle, Washington Ken Lombard, 52, is signing up artists for Starbucks's own record label, Hear Music, which will use the company's stores as a significant distribution channel. ...READ»

INNOVATION | Comment

Fast Talk: Card Maker Tunes the Holidays

BY Cora DanielsWed Dec 19, 2007 at 8:21 AM

Ann Herrick VP, Strategic Music Alliances, Hallmark Kansas City, Missouri Ann Herrick, 37, puts together Hallmark's holiday music albums, sold at the 4,000 Hallmark Gold Crown Stores. So far, six Hallmark albums have been ...READ»

INNOVATION | Comment

Fast Talk: Band Plays a Brand-New Game

BY Cora DanielsWed Dec 19, 2007 at 8:21 AM

Jonny Dubowsky Lead Singer and Guitarist, Jonny Lives! New York, New York Jonny Dubowsky, 29, has exploited corporate partnerships to get exposure for his indie band, Jonny Lives! The band debuted its single, "Get Steady," on ...READ»

INNOVATION | Comment

Great Moments in Self-Promotion

BY Rob WalkerWed Dec 19, 2007 at 8:21 AM

If you think being ad savvy is a modern phenomenon, think again.READ»

INNOVATION | 1 comment

"Ambushed"

BY Fast Company StaffWed Dec 19, 2007 at 8:21 AM

A portfolio of recent CMO casualties.READ»

HUMAN RELATIONS AND ORGANIZATIONAL DEVELOPMENT | 3 comments

The Most Dangerous Job in Business

BY Ellen McGirtWed Dec 19, 2007 at 8:21 AM

It's the chief marketing officer. Chances are, yours is just leaving.READ»

CREATIVITY AND INNOVATION | 1 comment

Clan of the Caveman

BY Linda TischlerWed Dec 19, 2007 at 8:20 AM

When the Martin Agency won the $580 million Wal-Mart account, it proved that smart advertising is about more than geckos--it's about the numbers.READ»

MADE TO STICK | Comment