Sales and Marketing

Already the number one seller of coffee by the cup, Dunkin' Donuts plans to add thousands of stores around the country over the next decade. How did the fast-food giant go from making doughnuts to taking on Starbucks?READ»

SALES AND MARKETING | Comment

Seth Godin Archive

BY Fast CompanyWed Dec 19, 2007 at 9:17 AM

Seth Godin Archives In the pages of Fast Company, Seth Godin wrote about creative forms of marketing and being an agent of change. Here we collect his articles. Articles by Seth Godin 2004 French ...READ»

INNOVATION | 1 comment

Negotiation 201: Refine Your Skills

BY Cecilia RothenbergerWed Dec 19, 2007 at 8:44 AM

Negotiation 101 taught you the basics of wheeling and dealing; now learn how to make every encounter go your way.READ»

INNOVATION | Comment

Soul Proprietor Scores Big

BY Keith HammondsWed Dec 19, 2007 at 8:43 AM

Troy Tyler set his goals and found the right deal for smartRay Network. Here's the continuing tale and Tyler's three tips for finding the right deal.READ»

DESIGN IN BUSINESS | 2 comments

Feminine Mystique

BY Fara WarnerWed Dec 19, 2007 at 8:42 AM

To design a new generation of shoes for women, Nike turned to nature for inspiration. In particular, the company adopted the stance of the lioness: tough and feminine.READ»

INNOVATION | Comment

Driving Innovation

BY Anni Layne RodgersWed Dec 19, 2007 at 8:42 AM

Traditional car companies are courting a new group of consumers with hard-driving innovation. Learn about the unconventional branding campaigns launched by Chrysler, Toyota, and Mercedes-Benz to inject some soul in new cars created for generation Y.READ»

INNOVATION | Comment

Talkin' About a TiVolution

BY Ryan UnderwoodWed Dec 19, 2007 at 8:42 AM

Self-proclaimed "TiVotees" are the first to tell you that, at the very least, TiVo will permanently alter the way you watch television. At most, it will forever change TV. What will TiVo do for you?READ»

INNOVATION | Comment

Memo to Brands: Surrender

BY Anni Layne RodgersWed Dec 19, 2007 at 8:41 AM

Permission marketing has deteriorated into spam, TiVo is killing the 30-second ad, and no one trusts corporate America. Could there be a more challenging -- and thrilling -- time to work in marketing? Branding guru Laurie Coots doubts it.READ»

INNOVATION | Comment

Brandaq: The End of Marketing

BY Jeff BelleWed Dec 19, 2007 at 8:41 AM

Brandaq (bran-dak) also Brandex, BrandX: 1. n. An exchange for the buying and selling of lifetime loyalty contracts associated with consumer brands. 2. v. To unlock and commercialize any long-term value through a negotiated contract.READ»

INNOVATION | Comment

Game Theory

BY Anni Layne RodgersWed Dec 19, 2007 at 8:41 AM

The banner ad is dead. Long live the advergame! America's addiction to video and computer games is leading the way to a new advertising medium with astounding click-through rates, play times, and peer-to-peer potential. What's your high score?READ»

INNOVATION | Comment

Cleaning Up Brand Clutter

BY George AndersWed Dec 19, 2007 at 8:41 AM

With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."READ»

INNOVATION | Comment

Who's Fast Hall of Fame: Brand Builders

BY Fast CompanyWed Dec 19, 2007 at 8:40 AM

Brand builders forging product identities that endure and entice.READ»

INNOVATION | Comment

Battle of the Brands

BY Jennifer ReingoldWed Dec 19, 2007 at 8:38 AM

John Hancock's outspoken CEO names names and points fingers at some high-profile brand offenders in his new book. He also offers some good advice on not screwing up your own company's brand.READ»

INNOVATION | Comment

Negotiation 201: Refine Your Skills

BY Cecilia RothenbergerWed Dec 19, 2007 at 8:35 AM

Negotiation 101 taught you the basics of wheeling and dealing; now learn how to make every encounter go your way.READ»

INNOVATION | Comment

Negotiation 101

BY John HoultWed Dec 19, 2007 at 8:34 AM

Public-policy negotiator Susan Podziba is a teacher and a mediator for hire. Here are her nine tenets for negotiating success.READ»

INNOVATION | Comment

Soul Proprietor Scores Big

BY Keith HammondsWed Dec 19, 2007 at 8:33 AM

Troy Tyler set his goals and found the right deal for smartRay Network. Here's the continuing tale and Tyler's three tips for finding the right deal.READ»

INNOVATION | Comment

What's in a Meme?

BY John HoultWed Dec 19, 2007 at 8:33 AM

Maybe a lot -- if information truly evolves the same way life does, we're headed toward a brave new world of marketing.READ»

ECONOMIC DEVELOPMENT | Comment

Neighborhood MATCH Program

BY Anni LayneWed Dec 19, 2007 at 8:31 AM

Last month, the Mills Corp. opened a new shopping mall 25 miles outside Houston that employs nearly 200 local welfare recipients who were recruited, trained, and transported across town with one goal in mind: self-improvement.READ»

FASHION | Comment

Just Say No

BY Rob WalkerWed Dec 19, 2007 at 8:26 AM

There are some brands you won’t touch. What’s that all about?READ»

GEAR | Comment

Apple: Box By Box

BY Michael FitzgeraldWed Dec 19, 2007 at 8:25 AM

Apple's profits come from its high-margin hardware, but while those machines all look great, they are not without their shortcomings. Here, Michael Fitzgerald, author of the "Prototype" column for The New York Times, assesses Apple's competitive vulnerabilities.READ»

E-COMMERCE | Comment

A Mad Man Gets His Head Together

BY Linda TischlerWed Dec 19, 2007 at 8:25 AM

Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. READ»

CREATIVITY AND INNOVATION | 10 comments

All Eyes On Apple

BY Adam PenenbergWed Dec 19, 2007 at 8:25 AM

Will the gray light of January cool the world's hottest company?READ»

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