Sales and Marketing

The Ad Agency to End All Ad Agencies

BY Stevan AlburtyTue Dec 18, 2007 at 5:41 PM

St. Lukes, a rebellious young agency spun out of the once-revolutionary Chiat/Day, practices what it preaches -- the gospel of total ethics and common ownership.READ»

INNOVATION | 7 comments

The Virus of Marketing

BY Jeffrey RayportTue Dec 18, 2007 at 5:41 PM

When it comes to getting a message out with little time, minimal budgets, and maximum effect, nothing on earth beats a virus.READ»

INNOVATION | Comment

Four Questions to Ask Yourself

BY Eric MatsonTue Dec 18, 2007 at 5:41 PM

We asked two professional negotiators what questions businesspeople should ask themselves before trying to negotiate a piece of the action.READ»

INNOVATION | Comment

The Future of Marketing Is Looking at You

BY Bruce G. PosnerTue Dec 18, 2007 at 5:41 PM

E Lab Incorporated is reinventing how companies understand their customers and create great products. Its message: don't ask people what they want, watch how they live. Let's go to the videotape!READ»

INNOVATION | 2 comments

Make a Name for Yourself

BY Gina ImperatoTue Dec 18, 2007 at 5:40 PM

To some it's an art. To others it's a science. However you approach it, coming up with winning names is more than just a game.READ»

INNOVATION | Comment

Secrets of a Superagent

BY Christina NovickiTue Dec 18, 2007 at 5:39 PM

7 tips from a superagent on how to negotiate a great deal.READ»

INNOVATION | Comment

Customer, Sell Thyself

BY Jonathan B.LevineTue Dec 18, 2007 at 5:39 PM

If you learned the old rules of marketing ... forget 'em! The Web changes push to pull and puts the customer in command. Here are the new rules.READ»

CREATIVITY AND INNOVATION | 1 comment

Buckman Labs Is Nothing but Net

BY Glenn RifkinTue Dec 18, 2007 at 5:38 PM

Buckman Labs makes chemicals -- but it sells knowledge. The challenge: invent a way for the global salesforce to spend more time with customers and share its brainpower.READ»

INNOVATION | Comment