Several of history's most outrageous marketing stunts are chronicled in "Getting Into Guinness," a book about the cultural impact of "Guinness World Records," which itself started out as a promotional gimmick. The beer giant thus spawned an entire genre of marketing stunts. Here's a list of the most bizarre.
Fast Interview: Tech observer and former VC Eric Litman, who recently founded Medialets, an ad delivery platform for native mobile applications, on why a million friends can be more valuable than a million bucks.
People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.
A Kick in the Career: If you're passing on branded messages to your contacts, don't you think you should be compensated? In this week's installment, humorist and career expert Tom Stern uncovers pre-populated signatures in e-mail and smartphone messages as supplemental income.
The Mayo Clinic is the kind of company that encompasses both a century of respect and a reputation for innovation -- virtual medicine coming soon. Here, two marketing authors dig deep into the institution's brand.