Several of history's most outrageous marketing stunts are chronicled in "Getting Into Guinness," a book about the cultural impact of "Guinness World Records," which itself started out as a promotional gimmick. The beer giant thus spawned an entire genre of marketing stunts. Here's a list of the most bizarre.
Fast Interview: Tech observer and former VC Eric Litman, who recently founded Medialets, an ad delivery platform for native mobile applications, on why a million friends can be more valuable than a million bucks.
People take their favorite ads seriously—witness the huge response to Inc.com’s list last week of the "The 10 Best Slogans of All Time," which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.
A Kick in the Career: If you're passing on branded messages to your contacts, don't you think you should be compensated? In this week's installment, humorist and career expert Tom Stern uncovers pre-populated signatures in e-mail and smartphone messages as supplemental income.
The Mayo Clinic is the kind of company that encompasses both a century of respect and a reputation for innovation — virtual medicine coming soon. Here, two marketing authors dig deep into the institution's brand.