Sales and Marketing

The redesign of the private label brands.

It’s obvious that brands and companies are doing everything possible to figure out how they can maintain sales in this tough economy. As mentioned, in this weekend’s NY Times: Store Brands Lift Grocers in Troubled Times, the ...READ»

The 10 Best Marketing Stunts Ever!

Several of history's most outrageous marketing stunts are chronicled in "Getting Into Guinness," a book about the cultural impact of "Guinness World Records," which itself started out as a promotional gimmick. The beer giant thus spawned an entire genre of marketing stunts. Here's a list of the most bizarre.READ»

• 8 Buzz-worthy Advertising Campaigns
• The State of Mobile Advertising

Recommended Resources

Happiness Quotes A collection of quotes devoted to being happy, words that challenge and inspire. Happiness Quiz How happy are you? Take this diagnostic quiz and find out your happiness quotient. Business Ethics at ...READ»

Columns

Shifting Gears at 105 mph -- Without Flying off a Cliff Part IX: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup. by Karen Post Of Dogfish and Dad In their quest to ...READ»

The Best Advertising Slogans of All Time According to Digg Users

People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»

• 8 Buzz-worthy Advertising Campaigns
• How to Build a Brand Like Obama
• What Makes a Brand Authentic?

The Social Capital Investment Strategy

Fast Interview: Tech observer and former VC Eric Litman, who recently founded Medialets, an ad delivery platform for native mobile applications, on why a million friends can be more valuable than a million bucks.READ»

• The State of Mobile Advertising

How to Build a Lasting Brand

The Mayo Clinic is the kind of company that encompasses both a century of respect and a reputation for innovation -- virtual medicine coming soon. Here, two marketing authors dig deep into the institution's brand. READ»

• How to Build a Brand Like Obama

What Do You Want, An Olympics Medal?

A Kick in the Career: In this week's column, humorist and career expert Tom Stern writes about business competition, teamwork, and the basic human need for acknowledgment. READ»

• Are Beijing's Olympics Really Green?
• Taking Back the Internet: Creating a Passive-Aggressive Income Stream

Taking Back the Internet: Creating a Passive-Aggressive Income Stream

A Kick in the Career: If you're passing on branded messages to your contacts, don't you think you should be compensated? In this week's installment, humorist and career expert Tom Stern uncovers pre-populated signatures in e-mail and smartphone messages as supplemental income.READ»

• The State of Mobile Advertising
• 18 Must-Have iPhone Apps

Doing What Feels Right Despite the Evidence

1. Mergers and Acquisitions CEOs love M&A -- to goose the stock and display some vision. But studies show that mergers designed to create added value -- Delta and Northwest are talking about being the first global airline -- ...READ»

• Made to Stick: The Myth of Mutual Funds

Clorox Goes Green

Since Clorox enlisted the Sierra Club to hype a new green product line, sales are booming. But the club is dealing with a nasty little stain.READ»

• Are Beijing's Olympics Really Green?

These Brands Are Made for MySpace

The social portal uses music to connect marketers with the audiences they crave.READ»

• Myspace, the Sequel
• The Box Score
• A Place for Friends...To Get More Famous

A Kick In The Career: What Do You Do When You're Branded?

How the future of your career depends on thinking of yourself as a product.READ»

• How to Build a Brand Like Obama

Shifting Gears at 105 mph -- Without Flying off a Cliff

Part IX: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup.READ»

Making the Most Out of a Time-Crunched Day

Part VIII: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup.READ»

Finding Funding For Your Infant Brand

Part VII: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking start-up.READ»

Ride the Rollercoaster

Part VI: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking start-up.READ»

Is Google Killing Radio Advertising?

Bigger isn’t always better, and this is particularly true with regard to the power of radio as an advertising medium. But advertises like Google just don't seem to understand radio's true potential. READ»

Strategic Partnerships That Soar

Part V: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking start-up.READ»

Patagonia Values

McDonald's will never make us thinner, but Wal-Mart just might make us cooler. The difference? Patagonia values. READ»

The Creative Class^SM -- Reshaping Brands and the World

Part IV: The Growth of a Brand. Karen Post offers branding lessons from a social-networking start-up.READ»

End Marketing Apartheid Now

The meteoric rise of Barack Obama juxtaposed with the viral infection of Michael Richards and Don Imus brings to mind the stereotypes that have long plagued the business of marketing. READ»

Oddpodz on the Launch Pad

Karen Post offers branding lessons from a social-networking start-up.READ»

Start-up Brand Stamina

Sleepless nights, a staff of three to do the work of 20, and the doubters -- will all test your will to survive the start-up game.READ»

Communities of Commerce

The true relationship between marketers and communities shows great promise, and yet it is vastly untapped. READ»