As you approach the end of the first quarter of 2011, your growth plan and marketing activities are well underway. How will you keep them fresh and relevant? READ»
It’s obvious that brands and companies are doing everything possible to figure out how they can maintain sales in this tough economy. As mentioned, in this weekend’s NY Times: Store Brands Lift Grocers in Troubled Times, the ...READ»
Several of history's most outrageous marketing stunts are chronicled in "Getting Into Guinness," a book about the cultural impact of "Guinness World Records," which itself started out as a promotional gimmick. The beer giant thus spawned an entire genre of marketing stunts. Here's a list of the most bizarre.READ»
People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»
Fast Interview: Tech observer and former VC Eric Litman, who recently founded Medialets, an ad delivery platform for native mobile applications, on why a million friends can be more valuable than a million bucks.READ»
The Mayo Clinic is the kind of company that encompasses both a century of respect and a reputation for innovation -- virtual medicine coming soon. Here, two marketing authors dig deep into the institution's brand. READ»
A Kick in the Career: In this week's column, humorist and career expert Tom Stern writes about business competition, teamwork, and the basic human need for acknowledgment. READ»
A Kick in the Career: If you're passing on branded messages to your contacts, don't you think you should be compensated? In this week's installment, humorist and career expert Tom Stern uncovers pre-populated signatures in e-mail and smartphone messages as supplemental income.READ»
1. Mergers and Acquisitions
CEOs love M&A -- to goose the stock and display some vision. But studies show that mergers designed to create added value -- Delta and Northwest are talking about being the first global airline -- ...READ»
Bigger isn’t always better, and this is particularly true with regard to the power of radio as an advertising medium. But advertises like Google just don't seem to understand radio's true potential. READ»
