As antithetical as it may seem in a hyper-digital word, experience—how we interact in the physical world—is the biggest buzzword in marketing today. Here's how smart companies are considering customer experience when they look to the future.
It's an ad world must-see: Each year delegates at the Cannes Lions International Festival Of Creativity cram into the Palais du Festival to see what Saatchi & Saatchi global creatives deem to be the best video content from up and coming directors around the world. Here's a peek at this year's picks.
If you thought someone was stalking you, wouldn't you want to buy a Toyota Matrix?
A bizarre "terror marketing campaign" for the vehicle, produced by Saatchi & Saatchi Los Angeles and creative studio Mekanism, harassed consumers via personalized e-mails. One target is taking Toyota to court.