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ROI

CAPACITY BUILDING   |  Comment

The Real Value of Business

BY Zach SmithSat Sep 5, 2009 at 11:53 AM

As I talk with prospective members of Abound about their businesses, the business of sustainability and the challenges of being a leader in sustainable business, one of the recurring themes we encounter is that of value.This ...READ»

MARKETING   |  1 comment

When ROI Measurement And Actual Effectiveness Are Mutually Exclusive

BY DJ FrancisFri Apr 3, 2009 at 5:24 PM

In the 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world: What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign? In other words, how do you sell a tactic up the chain of command that you know will work but can't provide definite numbers? Or conversely, how do you dissuade a course of action that has proven ineffective, but which your executives embrace because they understand the number of impressions or "hits" or lives interrupted by the campaign?READ»

ECONOMY   |  Comment

Holding on Price in a Down Economy

BY Mark HunterMon Mar 30, 2009 at 9:02 AM

Learn how… maintaining your pricing integrity in a down economy is truly a winning strategy because, in the end, profit margins are higher, the ability to service a customer is better, and the confidence of the salesperson is greater. READ»

INNOVATION   |  Comment

Powering Modern Communications -- No Margin for Error

BY Chris ChapmanWed Feb 11, 2009 at 6:55 PM

We live in the age of instant communications -- how can providers keep up with customer expectations?READ»

BUSINESS   |  1 comment

ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss)

BY DJ FrancisWed Jun 25, 2008 at 7:53 AM

Generation Y - roughly those aged 13-29 - are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a ...READ»

FACEBOOK   |  Comment

Social Technographics: Forrester And The ROI Of Social Media

BY DJ FrancisTue May 13, 2008 at 7:34 AM

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with ...READ»

ACCOUNT   |  Comment

Creative Briefs Should Be... Brief

BY David SherwinSun Feb 10, 2008 at 1:15 PM

A brief is digested, in all senses of the word -- a condensation of thought that indicates a clear strategic direction. Killer creative thinking comes from focus. You need a bull's eye to aim at, not a dartboard. In my ...READ»

BENEVOLENCE   |  1 comment

Does Your Manager Have Values?

BY Alma TisherSat Jan 19, 2008 at 7:27 PM

OK, I guess values are not very interesting.  Just like mission, vision.  They end up in a drawer some where not to be touched or re-visited and often companies do not walk the walk so why bother.  I tell you why I bother to have ...READ»

BENEVOLENCE   |  Comment

Operating Values

BY Alma TisherFri Jan 18, 2008 at 2:46 AM

Would anyone like to share their company's operating values?  Do you have written values?  How does your company use its values?  Do these values set the tone for your company culture? One of my favorite set of Company ...READ»

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