When executives ask me what social media is, I tell them that its similar to what W. Edward Deming said years ago: "Listen to your customers and employees and integrate that feedback into your company and you’ll be successful.” If you're not into social, you're not listening.
Now imagine a company that takes input from thousands--authentic, genuine, direct feedback and integrates that into their company. Imagine a company that does that on a daily basis. Then imagine a company that doesn’t--ever. Imagine both companies in 3, 5, or 10 years.READ»
