Last month, I attended "back-to-school night" at my four-year-old’s preschool, where the teacher spelled out my daughter’s curriculum for the school year. Not only did she inform me that my kid would be learning eight languages ...READ MORE›
Boy, do I remember my first car.
Like the vast majority of Americans, it was used and it was crap. Reliable it was not; in fact, I can assure you that my first car was made out of metal, plastic, and betrayal.
I was reminded ...READ MORE›
Ah, a new year, and a new chance for tired, lagging brands to redeem themselves to consumers. Last year was a good year for many companies to step out with new identities. Just run through our slideshow of 2010's best brand redesigns. ...READ MORE›
Once heralded as an innovative strategy to draw in holiday shoppers, the concept of the temporary store, or "pop-up," has quickly become as prevalent as the average corner bodega. Now pop-up stores are more like The Boy Who Cried ...READ MORE›
I'm not exaggerating when I say that I've been going to the Indianapolis 500 since I was in diapers; my parents first brought me to the event when I was just a year old, and I've been attending every Memorial Day weekend since. As a ...READ MORE›
When did Augusta become Times Square? When did golfers start dressing like Nascar drivers? Rick Barrack examines why ads have infiltrated our most reserved sport.READ MORE›
The logos for disaster relief agencies need to work harder than the average identity. Rick Barrack examines the effectiveness of several logos after the devastation in Haiti and Chile.READ MORE›
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