For music services such as Spotify and Rhapsody, perhaps the biggest threat is coming from artists themselves, and a practice some are calling "windowing." Are staggered releases a staggeringly bad idea?
The music industry may soon be acting even more like the film business and delaying streaming songs to avoid cannibalizing sales."Windowing," says Jon Irwin, CEO of subscription-based music streaming service Rhapsody, "[is] fundamentally the wrong thing to do."
With social music sites like Spotify and Turntable, fans feel a part of something awesome, something that makes it a pleasure to contribute, not a burden. It’s this type of connectivity that is the envy of every brand in the world. But to work, this connection has to be made on the consumer’s terms, and that piece gets lost more times than not.
Recently music services such as these have become the black sheep of the industry--popular among consumers but cursed by the content creators. But are these services really worse for artists than iTunes?