• This U.S. News & World Report article (Five Tips on Finding a New Job) appeared February 26, 2008, and provides a great overview of how to be successful in today’s job search market. The article talks about the importance of personal branding, Social Networking, Blogging, and promoting yourself as a Subject Matter Expert as specific job search strategies. I disagree with how they describe tactics of leveraging your network. They U.S. News has the right idea, they just go about it the wrong way.

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  • I’m quoting this blog entry by Seth Godin, author of a dozen brilliant marketing books and Seth Godin’s Blog. Seth’s comments are simple, yet remarkable. Incredibly encouraging and powerful. Our greatest opportunities are borne from our greatest problems. Think about it….the greatest inventions and companies are founded because they solve a problem. Try not to view the upcoming recession, the Real Estate and Mortgage crisis as your personal crisis.

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  • Want to communicate your subject matter expertise to a targeted audience, or would a scatter shot approach be more effective? If you want a tightly targeted audience, that will have a high likelihood of facing problems that you are uniquely qualified to solve, then check out Facebook’s groups, one of its most powerful features. Facebook is all about database segmentation, to allow highly targeted marketing.

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  • Ever get all excited for an interview, only to be frustrated that it didn’t go as well as planned? Maybe your experience wasn’t portrayed in its best light, or your many accomplishments weren’t valued. How can you avoid this outcome, and take control of the interview? It’s really not that hard….partially it’s how you approach the interview, and partially how you employ some interview tactics. Change your approach: So how do you change your approach to gain control of an interview?

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  • So what’s all the fuss over Web 2.0? Web 2.0 is the interactive web, where users provide the content. Why does that matter to a job seeker? Because Web 2.0 gives every job seeker the opportunity to promote subject matter expertise. Web 2.0 gives multiple formats and platforms and tools to allow job seekers to announce to the world “I know my stuff!”. In addition, Web 2.0 can help job seekers get found on Google, Yahoo, and other popular search engines. So what does Web 2.0 look like? Here’s a listing of my favorite 50 Web 2.0 sites for job seekers: 1.

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  • So what’s all the fuss over Web 2.0? Web 2.0 is the interactive web, where users provide the content. Why does that matter to a job seeker? Because Web 2.0 gives every job seeker the opportunity to promote subject matter expertise. Web 2.0 gives multiple formats and platforms and tools to allow job seekers to announce to the world “I know my stuff!”. In addition, Web 2.0 can help job seekers get found on Google, Yahoo, and other popular search engines. So what does Web 2.0 look like? Here’s a listing of my favorite 50 Web 2.0 sites for job seekers: 1.

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  • There’s been a controversy going on within the LinkedIN crowd for years. Is it more effective for your job search to build a LinkedIN network of close personal connections? Or instead, build a network with a broad reach, but weak connections? It depends on your purpose, and networking style. If you’re reading this blog, chances are your purpose is to change careers or jobs.

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  • A client of mine feels like he always comes in second in interviews. He does well, but he wants to do more than just do well. He wants to Ace the interview.

    So how do you Ace the interview? How do you communicate that you're the top person for the job? I'll be publishing interview tips in an "Acing the Interview" series. First – What do you wear in an interview?

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