In last week’s entry I reported on the research of Smart, Feldman, and Ethington on the effect of students’ congruence or lack of congruence (in RIASEC terms) with their college majors. The researchers measured the degree of ...READ»
The latest search numbers were recently released and it appears that for the month of August once again Microsoft and Yahoo lost market share to Google. What’s worse is that not only are they losing market share in a growing ...READ»
The six personality types described by John L. Holland and often referred to by their abbreviation, RIASEC, are used by many assessments and other resources for career development. I find the RIASEC approach useful because it offers ...READ»
Because I am writing this blog about unions, I should start out with full disclosure: I do not belong to a union and never have, but my father and grandfather were both union organizers--when they were not managers. Therefore, I have ...READ»
Having worked in the financial sector before moving out west to start-up land, I have been asked several times over the past few days about the impact the financial meltdown will have on high tech.
At first, people may think ...READ»
Your personal information is online and getting more accessible every day. So how can you manage your online reputation and privacy in this cyber world where walls don't exist?
Here are five ways in which Internet users can ensure ...READ»
The Mayo Clinic is the kind of company that encompasses both a century of respect and a reputation for innovation -- virtual medicine coming soon. Here, two marketing authors dig deep into the institution's brand. READ»
Eight years ago I did some work with a chemicals company. One of their divisions made paint and wanted to invent a framework for innovation. One of the things we did was get into bed (not literally) with the customer complaints ...READ»
A few weeks ago, I wrote a post on how Twitter was my new business secret weapon. After discussion that post with several other people and reading some other commentary from fellow blogger's (see Between The Lines- ZDNet 6.24.08) I ...READ»
Social networks are all the rage and many of my posts at OnlineMarketerBlog recommend social tools for businesses. However, there are potential pitfalls to consider before you facilitate interaction between customers and your ...READ»
As you may have noticed, I do not feature the usual plethora of Google ads and other annoying advertising minutia. OnlineMarketerBlog is a labor of love; one which I embrace wholeheartedly and without monetary reward.
However, ...READ»
Marketing gets the word out about your company – hopefully in a fun and exciting way. But, as is the case with most important things, you’ll have better luck if you go into it with some background information. Marketing should be ...READ»
In this installment of the series, I will cover all of the books,
magazine, websites, and podcasts that you need to become an A-List
Blogger. These resources will give you the ammo to be the very best in
your field. (And if you ...READ»
Last week, a lot of you read my guest post about the ROI (return on investment) of social media.
There is no doubt that social media is changing the ways people
interact online and hence, the way companies communicate with ...READ»
I was freezing my tush off a couple of weeks ago at Wrigley Field
and inquired to my good friend why he had made the unlikely (in my
mind, at least) switch from marketing to insurance. It seemed to me
that he was turned off by ...READ»
