The morning after the mid-term elections, every news site, every cable news channel, and your favorite blog told us the myriad "lessons" we supposedly learned from an event less than 24 hours old. The analysis runs the gamut from silly to sophisticated.READ»
B2C brands have all-too-often been guilty of finding low-cost ways to spit marketing out to as wide an audience as possible while only looking at ROI through the lens of sales made rather than giving any thought to the impact on the reputation/goodwill of the brand.READ»
Last week, Harris Interactive released their annual study of the most visible and reputable companies in the country. Based on a poll of almost 30,000 people, companies were ranked on a "reputation quotient," calculated by a variety ...READ»
With a new Yelp style service for people, it is going to get even easier to trash the reputation of individuals online. Managing the positive aspects of your reputation is going to get harder.READ»
I am a little morbid. I often wonder what my funeral would be like. Who would come and what would they say? But it wasn’t until recently that I thought about what I WANT them to say. What type of person do I want to be remembered ...READ»
Recently, Circuit City made news because of an employee's reaction to a spoof published in Mad Magazine.
You can check out the faux ad here.
I read Mad Magazine as a kid, years ago -- the exact number of years ago is not ...READ»
