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NPR Hearts Urban Outfitters, But The Feeling's Not Mutual

In a sweeping tale of brand confusion, our penniless hero NPR and rich merchant Urban Outfitters collude to sell a T-Shirt bearing NPR's logo. But the saga has a dark twist: Urban Outfitter's actions could financially kneecap NPR. READ»

Face The Nation: How Sensory Logic Sees Secrets In Candidates' Mugs

The likely Republican candidates for president might not be saying much about their candidacies just yet. But, as the saying goes, the medium is the message. Facial decoding firm Sensory Logic has figured out ways to interpret their messages.READ»

The GOP Contenders Face Off

As debates begin, the facial coding experts at Sensory Logic examine the looks of the Republican hopefuls--Mitt Romney, Michele Bachmann, Newt Gingrich, and Donald Trump among them--already emerging as potential nominees in the 2012 Presidential election. Here, a guide to what emotional reactions--and votes--their faces are likely to garner. READ»

Why Open Government Is Good for Politicians (and Their Careers)

A new Pew research poll shows that transparency leads to happier citizens.READ»

Congressman Eric Cantor Taps Quora Crowd for eDemocracy Experiment [Exclusive]

The Congressman's office has launched a Quora question to investigate how social media can enhance the legislative process.READ»

Meet the Biggest Threat to Google, AOL, and Microsoft: Ronald Reagan

In the world of email, a short list of companies dominate--Google, AOL, Yahoo, Microsoft--but there's a new player in the game that's ready to tear down their firewalls: Ronald Reagan.READ»

A Guide to Tonight's Interactive State of the Union, "The Most Wired Ever"

The White House will post PowerPoint bonus material to accompany the address, John Boehner's staff will live blog the speech, and both parties speak directly with Americans via social media. Here's how to follow all the interactivity. READ»

"I'm Not Listening to You!" Why Political Conversations Are So Volatile

Have you ever had a political conversation where you felt like the person you're talking with was living on a different planet? Here's a simple way to create change.READ»

Boehner to Use Facebook to Make Republican Takeover of Congress “Must-See TV”

For the first time ever, House Republicans will stream Wednesday's swearing-in ceremony live over Facebook.READ»

TWITTER   |  Comment

The 100 Most Influential Congressional Tweeters: Nancy Pelosi, Republicans Dominate

Republicans won the House this recent mid-term election--and, according to new research by HP Labs, they also won on social media. But there's a silver lining for the Democrats.READ»

How Neuromarketers Tapped the Vote Button in Your Brain to Help the GOP Win the House

There are a multitude of reasons Republicans regained control of the House on Tuesday: unemployment, voter discontent, tea party-ism. The one factor you aren't likely to hear about is the use of neuromarketing triggers during the campaign. READ»

Infographic: What Are the Hot-Button Issues of the Day?

We’ve got a neat interactive infographic here just in time for the midterm elections. It takes a peek at what issues Americans are wringing their hands over, and how their concerns have changed since the start of the ...READ»

The Persuasion Formula: Take A Lesson From The Pols

When you're trying to persuade people to take action, identify a simple, powerful message and return to it as many times, and as emotionally, as you possibly can.READ»

America Reacts: Obama Still Wins vs. Clinton (Bill); O'Donnell Scores by Not Being a Witch

Part III of the series "America Reacts". Michael Maslansky examines viewer's reactions to political ads by Bobby Bright, Jim Marshall, Cedric Richmond, Christine O'Donnell, Bill Owens, Chet Edwards and Blache Lincoln.READ»

America Reacts: Dem Ads Outperform GOP Ads on Economy and Jobs

We tested 8 campaign ads from 4 key election contests with more than 500 voters using technology to capture their moment-by-moment reactions. The ads were all about positions on the jobs and the economy, and the results were surprising.READ»

ELECTION   |  Comment

America Reacts: 6 Campaign Ads That Cross Party Lines

Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? We selected a handful of Democratic and Republican campaign ads from across the country, and tested them for the second-to-second, gut reactions of 560 American voters.READ»

ELECTIONS   |  Comment

Republicans Dominate Democrats in Social Media

GOP Senate candidates are trouncing their rivals on Twitter and Facebook, a stunning reversal from 2008. But will that actually translate into votes?READ»

Politicians Desperate for New Campaign Technology Grasp Onto Gowalla

Every candidate is keeping an eye out for the next big technology that'll revolutionize campaigning. Is this necessary? No, and here's why.READ»

Ronald Reagan's Son Launches @Reagan Email Alternative to Lefty Gmail, AOL, Hotmail

"Mr. Gorbachev, tear down this wall!" Ronald Reagan's famous challenge to the Russian leader became a rallying-cry to end the Cold War. Now, decades later, Reagan's son is taking up the torch, albeit for a more important cause: ...READ»

POLITICS   |  Comment

Branding the '09 Political Races, and Rebranding the Tainted Republican Image

Since it's election day, let's play an election-themed guessing game. Each of the following screen shots is from the Web site of a politician up for election today. Can you guess their party affiliations? Bob McDonnell, running for ...READ»