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Reggie Fils-Aime

For Video Game Makers, Playing The Competition Is A Heroic Task

Industry execs reveal their strategies for powering through the stack overflow of this year's AAA holiday games.READ»

Reggie Fils-Aime: Nintendo's Motion Control Still Beats the Competition

Nintendo of America president Reggie Fils-Aime talked with Fast Company about the state of the company, the gaming giant's holiday season plans, and the coming launch of the 3DS handheld. Fils-Aime also says Nintendo's original approach to motion control versus their competitor's new products is still superior.READ»

Nintendo's Reggie Fils-Aime on Motion Controls, Piracy, and the 3DS

At this year's E3 I sat down with Nintendo of America President and CEO Reggie Fils-Aime. What is the strategy behind the Nintendo 3DS? And what does he think about Sony and Microsoft getting into motion controls?READ»

Nintendo's Innovation Console: A Q&A With Reggie Fils-Aime

For the past several years, Nintendo executives have been touting such books as "The Innovator's Dilemma" and "Blue Ocean Strategy" as a way to explain why they've been zigging while everyone else zagged. That's why at last month's ...READ»