Nintendo of America president Reggie Fils-Aime talked with Fast Company about the state of the company, the gaming giant's holiday season plans, and the coming launch of the 3DS handheld. Fils-Aime also says Nintendo's original approach to motion control versus their competitor's new products is still superior.READ»
At this year's E3 I sat down with Nintendo of America President and CEO Reggie Fils-Aime. What is the strategy behind the Nintendo 3DS? And what does he think about Sony and Microsoft getting into motion controls?READ»
For the past several years, Nintendo executives have been touting such books as "The Innovator's Dilemma" and "Blue Ocean Strategy" as a way to explain why they've been zigging while everyone else zagged. That's why at last month's ...READ»
