Just when Hollywood thought it had Netflix figured out, that "red envelope" company flipped the script, creating a playbook for any business that aspires to upend an industry. It's about to do it again.
With 36 million subscribers worldwide, it's all good news for CEO Reed Hastings. The firm is about to increase the number of simultaneous streams to households as original content proves the winner for increasing revenue.
Netflix's encouragement of binge viewing is increasingly at odds with its goals to win at original programming. It could turn a show like "House of Cards," which Netflix is reportedly spending $100 million to license over two seasons, into one weekend (or sick day) of viewing—a virtual flash in the pan for Netflix's voracious subscribers.