With 36 million subscribers worldwide, it's all good news for CEO Reed Hastings. The firm is about to increase the number of simultaneous streams to households as original content proves the winner for increasing revenue.
Netflix's encouragement of binge viewing is increasingly at odds with its goals to win at original programming. It could turn a show like "House of Cards," which Netflix is reportedly spending $100 million to license over two seasons, into one weekend (or sick day) of viewing--a virtual flash in the pan for Netflix's voracious subscribers.
In the current password-sharing era of streaming services, Netflix would've been better off investing in original content. That's what will differentiate its service from Amazon, HBO, Hulu, and Redbox.