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KATRIN LEY | Photograph by Asger Carlsen
REEBOK   |  1 comment

Behind the Next Fitness Craze: Reebok's Jukari Fit to Fly

Reebok's Katrin Ley developed a new trapeze-based fitness routine with Cirque du Soleil called Jukari Fit to Fly and launched it, along with two new related apparel lines, in 14 cities around the world this past spring.READ»

Lemon Head: A Q&A with CP+B's New Director of Design Kevin Grady

Lemon Head: A Q&A With CP+B's New Director of Design Kevin Grady

While working as a creative director at Arnold Worldwide in Boston, Kevin Grady landed a choice account as the original design director on the Truth anti-smoking campaign, propelling him to fame. His "Singing Cowboy" ...READ»

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JOHN MAEDA   |  Comment

John Maeda: Question Everything, But Nail Those Deliverables

He's just started as president of the Rhode Island School of Design, but we'd love to appoint designer John Maeda to another position we just invented: Official Ambassador Between Academia and Business. The man is firmly ...READ»

Kool-Aid Reebok

Products of Brand Mash-Ups

Lashing your brand to another may be the easiest -- and oddest -- way to create new products. Can you pick which items are real and which are fake?READ»

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