redhook

To Lure A New Type Of Consumer, Redhook Beer Rebrands Itself

BY Suzanne LaBarre | 05-26-2011 | 9:56 AM | HORNALL ANDERSON

Scan the packaging in your supermarket's beer aisle, and you might get the impression that the beer industry is marketing to two completely different species. In one camp, you’ve got the craft beer drinker, who likes oil paintings ... READ MORE›