Humans have sought new caffeine fixes for hundreds of years. But the AeroShot inhaler might be the strangest yet: Compress the tube, and it burps a puff of lime-flavored caffeine powder that instantaneously dissolves on your tongue. ...READ»
Remember David Edwards, the Harvard professor who gets paid to make zany gadgets like smokable chocolate and plant-based air purifiers--stuff that’s both totally cool and completely useless? He’s back, only this time he’s ...READ»
I have a joke about brands creating content that starts by explaining that Red Bull is actually one of the largest (if not the largest) producer of action sports content in the world. READ»
With the Red Bull Air Race coming to New York City this weekend, I was offered an opportunity to fly in one of the aerobatic planes that will be zipping along the Hudson and buzzing the Statue of Liberty. The idea is to get a feel ...READ»
The Winter Olympics start later this week, which means fans will soon be subjected to ads from the usual suspects, e.g. McDonald's, Visa, Coca-Cola. But Red Bull, which usually steers clear of mainstream sports in favor of alternative ...READ»
It's been called the biggest industry party in the world -- nearly
150,000 attendees, 80-plus venues, and more than 1,800 acts, including
Ben Harper this year. But SXSW veterans know the annual
music-and-more festival's most ...READ»
Shaun White will be in New York City this week for the Red Bull Snowscrapers event on Thursday, February 5th. He and 15 of the world's best snowboarders will launch off a 90 foot ramp and compete for $100,000 in prize ...READ»
