Joanne Erickson works as research director for Disney Online. As a proxy for Ken Goldstein, EVP and managing director of Disney Online, she walked through the company's research on how mothers use the Internet within the context of ...READ»
Peter Weedfald is senior vice president of strategic marketing and new media for Samsung Electronics America Inc. In his keynote speech at Ad:Tech, he gave a high-level, high-minded look at Samsung's online strategy. What follows is ...READ»
John Battelle is a visiting professor at UC-Berkeley. Michael Tchong founded Trendscape. Lenny Baker works as a CFA for Saloman Smith Barney/Citigroup. And Martin Niesenholtz serves as CEO for New York Times Digital. Their sparsely ...READ»
Ed Keller is CEO of NOP World Consumer and co-author of The Influentials. His after-lunch session, delivered to an almost-packed room, explored the demographics and psychographics of influential Americans, as well as what marketers ...READ»
Lee Cooper is a professor and director of the Venture Development Project at the UCLA Anderson School of Management. His session touched on how to recognize the kernel of an innovation from a business perspective, how to identify the ...READ»
Cliff Kurtzman is CEO -- and Chief Soothsayer -- for Adastro Inc. Tim Smith is an independent investor and entrepreneur. Their session, the first in the FutureThink track, was a quick run through some of the trends and developments ...READ»
Allison Johnson is senior vice president of global brand and communications for Hewlett-Packard Co. Her Ad:Tech keynote addressed how to foster customer loyalty, the importance of the user experience, and HP's Brand Love process. ...READ»
Early next week, I'll be in San Francisco, participating in Ad:Tech 2004, a conference that explores new developments, practices, and technologies for interactive marketing. I'll be sitting in on a panel discussion about the "social ...READ»
