A changed font, different colors, and even an additional service can erupt into public relations nightmares for brands. The strong ones might even try to ride out the initial hate. Some backpedal like mad. Here are seven examples of ...READ»
The year is 2030. A global catastrophe has destroyed Earth. All hope for the survival of the human species is nearly lost, but for the resilience of one organization: FEMA.
FEMA? Yes, FEMA. But here's the thing: The FEMA of Ludvig ...READ»
Once heralded as an innovative strategy to draw in holiday shoppers, the concept of the temporary store, or "pop-up," has quickly become as prevalent as the average corner bodega. Now pop-up stores are more like The Boy Who Cried ...READ»
What's in a name? Almost everything. At least that's what Robert Buderi over at XConomy believes. According to Buderi, a company name can
have a significant impact on your brand, or as he puts it, "A good name
evokes what ...READ»
The Boy Scouts of America do good, we all know that. And now they do invention. The 100-year-old organization--it celebrated its centenary on Feb 8 of this year--has teamed up with the Lemelson-MIT Program, founded by the father of ...READ»
It's been a rough, rough patch for the TSA in the wake of the attempted Christmas-day bombing of a plane bound for Detroit. You know what they need? As Tyra might say: A MAKEOVER!!!READ»
Ding dong, the splat is dead. Starting this fall, all things Nickelodeon--that's Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)--will switch to lower-case, balloon-type logos, marking the cabler's ...READ»
After laying off 30% of its U.S. work force and gutting its overseas operations, MySpace's leadership promised radical change, and it seems that change is finally here. In an effort to reverse declining viewership, boost advertising ...READ»
The Sci Fi channel announced that it was changing its name to SyFy a few months ago, and the switch happens tomorrow. Unfortunately Bruce Willis is not going to rescue us from this colossal attack of bad branding and phonetic foolishness.READ»
