Supermarkets using customers' Facebook accounts as simultaneous discount/surveillance platforms? Vending machines where you can pay by iPhone? Ordering luxury cars and private jets via iPad-like interfaces and sidestepping the salesman? They're all here.
The only brands that survive will be the ones that are successful in marketing to Generation Y—too bad the agencies, the media, and the client organizations are all run by baby boomers who don't seem to get it (yet).
When it comes to marketing, the focus of most companies and agencies is about changing perceptions about products and services, when it should be about changing reality. The only questions really worth asking are "How can we use the tools of marketing to actually make our product better?" or "What do our customers need, and how can we give it to them?"
Digital media giant Glam believes, "the author is the brand." So it's giving micro-sites such as SheFinds, HealthCastle.com, and Gear Patrol tools for their own micro-social networks. Here’s why that’s good for readers—and advertisers.
Razorfish isn't labeling their digital trends outlook as "digital" this year. And it's no accident. The marketing and design agency that’s been rooted in digital since its inception in 1995, is making a statement that digital’s not only here to stay, but it’s an assumed part of the mainstream ad world.