razorfish

Hey Marketing Team: You're Asking All The Wrong Questions About Your Digital Strategy

When it comes to marketing, the focus of most companies and agencies is about changing perceptions about products and services, when it should be about changing reality. The only questions really worth asking are “How can we use the tools of marketing to actually make our product better?” or “What do our customers need, and how can we give it to them?”READ»

In Mobile, Majority Of Ad Impressions And Clicks Come From Tablet Users

The iPad might only be 18 months old, but she and her Android siblings are getting users to pay attention and click. Tablets are also taking the lion's share of mobile advertising dollars. READ»

Glam Media Offers "Facebook In A Box" For Its Army Of Authors

Digital media giant Glam believes, "the author is the brand." So it's giving micro-sites such as SheFinds, HealthCastle.com, and Gear Patrol tools for their own micro-social networks. Here’s why that’s good for readers--and advertisers.READ»

KinectShop: The Next Generation Of Shopping [Exclusive Video]

A new augmented reality shopping platform for Xbox Kinect will allow users to try on clothes in true 3-D, share photos with friends, and store wish-listed items on smartphones for shopping on-the-go. READ»

Innovation Agents: Jeff Dachis, Founder, Dachis Group

Jeff Dachis, the digital media wunderkind who started Razorfish back in the '90s, is building a social business empire.READ»

The Stampede: Razorfish Reveals Latin America's Untapped Digital Consumer

In an exclusive interview with Fast Company, Razorfish researcher Joe Crump gives the lowdown on how to reach Latin America's vast, digitally savvy consumer segment.READ»

Razorfish 2010 Outlook: "You Can Innovate Your Way Out of a Recession"

Razorfish isn't labeling their digital trends outlook as "digital" this year. And it's no accident. The marketing and design agency that’s been rooted in digital since its inception in 1995, is making a statement that digital’s ...READ»

Razorfish's FEED Study: Brands Are the New Celebrity

We may sign up to a brand's Twitter feed for the deals, but we're staying for fun.READ»

How I Got My Interaction On

Think about interactivity as a way to combine digital technology with real-life experience to make the real world better. But the secret is to blur the boundary between the real and the virtual.READ»

• Tucker Viemeister's blog What's Cookin'?

Microsoft Sells Razorfish. What Will Happen to Surface Apps?

Microsoft has sold off its most reliable incubator for cutting-edge apps for its table computer Surface, leaving the future uncertain for how it showcases the platform.READ»

Gasp! Ads Do Work After All!

The folks at Razorfish conducted a survey of 1,000 "connected consumers". Most say they don't mind ads on social networking sites so much so that 40% of them had actually purchased a product or service after being ...READ»