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Ravi Sawhney

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Teaching Moments: A New Era for Design Education

Design educators are reinventing the industry from the inside out as employers are less interested in students' ability to sketch, and more interested in their ability to think and communicate strategically. READ»

healthcare reform

A Better Way to Health Care Reform: Is There a Designer in the House?

A "dream team" of designers could improve America's ailing system by focusing on health care as a series of meaningful, user-centered experiences.READ»

tsa-guitar

Broken Guitar Has United Playing the Blues to the Tune of $180 Million

When the airlines smashed a songwriter's guitar and refused to reimburse him, he got even by going viral.READ»

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Why Designers Need to Focus on Focus Groups

The design team can play an important role in research and focus group testing.READ»

space pen

Over-Innovation: A Cautionary Tale

The difference between simple and elegant can mean the difference between success and failure for your brand.READ»

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Design Roundtable: Why Do Cell Phones Go Out of Fashion so Quickly?

Once again we've got our favorite design experts gathered around our virtual roundtable, talking about cell phones. Here's how our design roundtables work: We choose the topic, put forth a few questions to our panel ...READ»

Compass and Map

Roadmap for Recovery: Five Ways to Come Out on Top

In my last post, I shared five short-term strategies for surviving the downturn by using design thinking as a roadmap to connect your business with consumers. Once you've weathered the worst of the economic storms, it's time to ...READ»

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Design Roundtable: How Can Cell Phones Improve the World?

With more details about the Palm Pre and some rumors about Apple’s 2009 iPhone event on Tuesday, it seemed a good time to gather our design experts together and ponder some issues about our love affair with mobile. Today's question: How can cell phones be used to improve the world?READ»

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Design Roundtable: How Have Cell Phones Changed Our Behavior?

Wouldn't it be fun, we thought, to gather our growing roster of design expert bloggers in a room and toss out hot-button design issues for them to ponder, peruse and debate? Well, we can't overnight them to our Fast Company ...READ»

Compass and Map

Roadmap for Recovery: Five Ways to Help Your Company Survive Now

History has shown that hard times can provide as much opportunity as pitfalls. Want proof? Motorola, Hewlett-Packard, and Xerox are just three innovation-driven companies that were founded during the Great Depression. More recently, ...READ»

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HYUNDAI   |  1 comment

Design Like a Surfer..and How Hyundai Caught the Wave

Over the past decade, driven by an ever-more sophisticated consumer, design has gone from being a bonus to being an essential ingredient in almost every market sector. Target earned itself a spot on Fast Company's 2008 Fast 50 ...READ»

Shimano STI Brake/Lever

Designing From the First-Person Perspective

In professional industrial design, designs aren't really for the designers. They aren't even for the clients. They're for the end-users. I believe we get the best results when we "design from the first-person perspective" ...READ»

Method Cleaner

Change-Agent Designs: They Inspire You to Do the Right Thing

While designs are often the result of great inspiration, I'm even more interested in designs that themselves inspire. I'm a great believer in design's power to effect positive change in the world. Understandably, the first job ...READ»

iPhone Apps

iPhone Apps and the Making of the 99 Cent Hero

A couple of weeks ago, the billionth iPhone app was downloaded from the App Store. Not bad for only nine months. How are iPhone apps related to heroes? I believe that a key to truly successful design is creating products that ...READ»

MyBO

The Web Design That Changed the World

I like to explore design's reach into unexpected places. Today, I'd like to focus on design in politics… specifically, how, by creating emotional connection, the Web site my.barackobama.com (commonly known as MyBO) ...READ»

design reach

Design's Reach: Let's Begin a Dialogue

Design. Everyone seems to know about it. Some discredit it as superficial, while others crave it as a lifestyle. Business can be perplexed by it or harness its power. Not even designers can agree on its meaning. It's no wonder ...READ»

Ravi Sawheny

Welcoming Guest Blogger Ravi Sawhney: His Water Bottle Makes Me Feel Cool

I am not a slave to design. I have an embarrassingly low tech cell phone. Carry a functional, non-designer handbag. Do not wear cool, Kazuo Kawasaki glasses. But I'm in love with my cleverly-designed water bottle. It's the envy of ...READ»

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