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  • leadership

    Remembering C.K. Prahalad

    The author of "The Fortune at the Bottom of the Pyramid" who passed away earlier in the month was influential in transforming Ravi Sawhney's design practice.

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    By: Ravi Sawhney

  • Fast Company

    Extreme Makeover, Weiner Edition: RKS Redesigns the Deadly Hot Dog

    Last week, the American Academy of Pediatrics called for the redesign of hot dogs. Never ones to resist a challenge, or the chance to play with their food, RKS carved out a little time to reinvent the wiener.

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    By: Ravi Sawhney

  • Fast Company

    The KOR ONE Bottle Changes Behavior by Beautifying Water

    How to get consumers to swear off disposable plastic water bottles? Turn a reusable vessel into something irresistible.

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    By: Alissa Walker

  • Fast Company

    Coca-Cola's New Video Proves Brand Happiness Can Be Viral

    The new "Happiness Machine" video made by Coke is a model for how brands can create that moment of delight with their consumers.

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    By: Ravi Sawhney

  • technology

    Vestalife's Headphones Are Music to Women's Ears

    Four female designers and a unique approach targeting women that bridged technology and fashion helped a new line of headphones get noticed.

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    By: Alissa Walker

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  • Fast Company

    New Models for Engaging Consumers: A Report from Opportunity Green

    Shifting the consumer paradigm to sustainable products, processes, and experiences has to begin with a fundamental shift in the way we think, the way we do business, and the way we all live our lives.

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    By: Ravi Sawhney

  • Fast Company

    Teaching Moments: A New Era for Design Education

    Design educators are reinventing the industry from the inside out as employers are less interested in students' ability to sketch, and more interested in their ability to think and communicate strategically.

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    By: Ravi Sawhney

  • Fast Company

    A Better Way to Health Care Reform: Is There a Designer in the House?

    A "dream team" of designers could improve America's ailing system by focusing on health care as a series of meaningful, user-centered experiences.

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    By: Ravi Sawhney

  • Fast Company

    Broken Guitar Has United Playing the Blues to the Tune of $180 Million

    When the airlines smashed a songwriter's guitar and refused to reimburse him, he got even by going viral.

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    By: Ravi Sawhney

  • Fast Company

    Why Designers Need to Focus on Focus Groups

    The design team can play an important role in research and focus group testing.

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    By: Ravi Sawhney

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