Digital marketing truth-teller, ranter, and the man behind unmarketing, Scott Stratten, on why we need to focus on one platform at a time, not be afraid of offending people, and how QR codes kill kittens.
After raising millions in venture capital to launch a QR code technology called Sticky Bits, Chasen pirouetted--some would say rebooted--to a whole new concept, and thus was born the social music service Turntable.fm.
The quality of Super Bowl ads often rivals the game itself, and yet every year brands will make missteps. Viewers will cringe, be bored, stop watching. Cartoonist Tom Fishburne sketches out the common stumbling blocks that leave brands writhing in the advertising pit of despair.