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How to Use PR Firms at Startups

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer, but I've tried everything from working a large international agency, to hiring in-house people to doing it myself. READ»

Increase School Spirit with Promotional Products

Are you looking for a way to gain enthusiasm for your favorite team, boost school spirit, or raise money for an important cause? School spirit items are the perfect promotional tools to help you achieve any one of those goals. Here are a few uses for your spirit promotions: READ»

Four Marketing Tips for Small Businesses

You don't have to spend a small fortune to market your business. Simply follow these low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. Here are 4 marketing ideas to help boost your success.READ»

3 Steps for a Successful Promotional Product Strategy

Custom promotional products offer a unique advertising opportunity that can be modified to meet your needs, budget, and target audience. Here are a few helpful steps to ensure you achieve maximum success when you promote. READ»

Advertising with Promotional Giveaways

Whether you want to amaze people with upscale corporate gifts, or utilize the most cost effective branded giveaways you can find, promotional products can really make a big impact when used correctly. If you do the proper research ahead of time and focus on your target audience, your promotional endeavors should be a sure success.READ»

How to (Almost) Get Into Fast Company [VIDEO]

Last night I got an email from a one Daniel Odio, co-founder of a service called AppMakr. He told me a little bit about his service (they make turn-key iPhone apps) and paid a couple of compliments--ostensibly in hopes of ginning ...READ»

Don't Forget the Branding at Your Next Company Event

Planning a company event can be a daunting task. It can also be a lot of fun. Company events can bring your staff together, earn you new clients, and reinforce your brand. And with a little planning, it can be an event to remember.READ»

PR   |  Comment

35 Politis PR Tips and Counting

35 free public relations tips are now available on the Politis Communications WebsiteREAD»

Being unconventional with the RFP Database

When we built the RFP Database we really only anticipated the site being used two ways, to either announce your RFP for bidders or to find RFPs to bid on. At the same time, the site was built incorporating a credit system so that should we come up with ways to extend the site, ratios of cost could easily be added to the site and new uses integrated. Over the last few years we've been told about some unconventional or secondary ways that our site has been used to extend businesses that weren't as interested in finding or announcing RFPs, but still put our site to good use.READ»

How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People

Before you buy a media list, be sure to ask these questions, so You Get the Most publicity for your buck...READ»

Web Video on Pay on Results Publicity Shop

Every publicist gets asked (often) to explain what, exactly their job is, and most people 'kind of' get the answer. Ryan Gerding from InkIncPR.com took two minutes to record a message for you to explain what life in the PR fast food drive up lane is all about… READ»

Promoting Your Personal Brand Through Cambridge

Cambridge Who’s Who, the leading company for executive branding and professional networking, gives advice on promoting your personal brand.READ»

How do you carry on when it’s WHO you know, not how you write…

It's a combination. The reality is that you do need to know people. That's why it takes ten to twenty years to build a successful writing career. Accept it and get busy on the marketing of your work so you can be seen. Writing is ...READ»

COPYRIGHT   |  Comment

Work/Life: Stealing vs Spruiking

We've been talking about rigid rules and policies and when it's prudent to nuke 'em with a sprinkle of water and a paper towel. A related example is what I call copyright overprotection : when protecting one's own ...READ»