RSS

idea-lightbulb.jpg

Fast Company's Most Innovative Marketing Expert Blogs

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

Kenan Samms

It’s Nice to Share

My uncle found me on “the Google” yesterday.  This was quite a milestone since we’re (by and large) a computer illiterate family. He told me on the phone last night that I’m third-ranked in a Google search of my somewhat ...READ»

Why Business Growth Stalls

Regardless of the economy, 15 percent of companies stall every year.  In a decade, 50 percent of companies stall.  Why?  A lack of consensus, focus, nerve and/or all of the above.Steve McKee, author of "When Growth ...READ»

Avoiding the Pitfalls of Email Marketing in a Tough Economy

In tough economic times, email marketing might seem more desirable, but marketing veteran ‘Mr. Crisis Buster’ says watch out for the pitfalls.READ»

Tips for Small Businesses from Marcy Shinder, American Express

American Express offers tips for small business marketingREAD»

Influence Shift Marches On

Is it time for PR professionals and corporate marketers to shed antiquated notions about where to find centers of influence?READ»

BRANDING   |  Comment

The Power of Words in the Healthcare Debate

The healthcare debate has heated up not just in Washington, but as an issue gaining significant traction with the American public. No doubt this is due to the deeply personal, high-stakes nature of one’s own health. It is ...READ»

Kenan Samms

Eco-restaurant puts its money where its mouth is

When I lived in San Francisco, I was obsessed with a local lunch chain called Mixt Greens. Analogous to its name, the restaurant offers a variety of organic salad fixings and veggie-heavy sandwiches.  I was transfixed by Mixt– ...READ»

Syndicate content