Want to stand out in an increasingly crowded field of startups? Hire the best public relations team you can afford.

Companies collectively loosen up for one day of the year--April Fools' Day--to tell a single joke and offer a glimpse at the humanity within. If only they applied this comfortable approach year-round, we'd all be better off.

Maintaining a positive public image is hard work for any person or company--but it's easier if you understand how to get out in front of the media. L.A.'s foremost PR rep to the stars Mike Sitrick reveals a few gems from his bag of tricks.

Your success in part depends on your ability to master the ask.

Not even spam filters can save Fast Company writers from horrible PR pitches. Here are 3 tips on how you can use social media to win hearts, minds--and ink.

The hard work only begins once you've got your diploma. Here are 10 things to do every day to guarantee your success once your foot's in the door.

With people circulating content through a greater number of looser ties and across many communities and platforms, companies must shift from using conversations as data to figuring out what will truly delight customers, what might turn them off, and what it truly means to be "social."

The "No Bullshit" voice on social media discusses his new book and many other things. "We're... 5-6 years into the evolution of social media to social media marketing and brands still flat suck at it," he says. (See what we mean about no BS?)

Feel like writing a snarky post or trying your hand at backstabbing? Here are some diversion tactics to avoid watching your bridges burn.

People are more interesting than companies--so effective leaders are responsible for getting out there and spreading the good word.