Which wing of an airplane is the most important?
It’s the same with information and intuition.
This is true, of course, not just in marketing and branding, but in most areas of life.
Consider the pro football coach ...READ»
If you’re over 35, more than likely you’re a geezer digitally speaking. Or in the inimitable words of media wunderkind Shelly Palmer, you’re a “digital immigrant.”
Counting myself among the endangered species, I was ...READ»
Smart Marketing in a Down Economy
The question that has been on the mind of nearly every business owner and CEO I've talked to lately is, "What should we be doing to market our company in this down economy?"
There are two basic ...READ»
I was raking leaves in the yard a few Saturdays back when a guy with a tree cutting company pulled up in his truck.“I’ll cut that down for you if you want,” he said, pointing to one of the three towering oaks in my front ...READ»
I once had a new business meeting in which the corporate marketing lead asked me about our Asian presence. “I know it’s a continent,” I responded. “And I can point to it on a map.” Not surprising, we were not the right ...READ»
I have a client, a start-up company, who seems much more enamored with legal counsel than public relations counsel.
I’ve experienced this type of opposition before — I’ve worked for Merrill Lynch in New York City, and have been ...READ»
Some websites need to be arrested for audial assault. You know the ones I mean. No sooner do you click on a URL but the site blasts out some atrocious music that has absolutely nothing to do with the brand.
If marketer and music ...READ»
More years ago than I’d like to admit, I owned a small advertising and public relations business. When I say small, it was just a few freelancers and me, but that didn’t deter me from going after the big fish. Nope. And I ...READ»
Last weekend I moderated an author event at the Texas Book Festival. The author I presented, Travis Nichols, is also a musician and said something that caught my attention. A simple phrase that went un-noticed until I brought it up at ...READ»
When growing your business you need to decide on a growth strategyHere are two examples:1) Vertical growth - focusing on current customers to make additional purchases of your product or services. Develop new products or services to ...READ»
Today I read an insightful blog post by Spike Jones about personal versus professional networking.
For years I have counseled clients and prospects that you are your brand. The Internet has emphasized this even ...READ»
In 2006 I was asked by a client to help them create and maintain an online pressroom where they could post press releases and include an RSS feed for journalists to subscribe to receive news and information directly from the ...READ»
Many corporate executives in their eagerness to get on the Web 2.0 bandwagon remind me of waffling politicians. Sure they are beginning to spout the right lingo but when it comes to follow through, beware.
The latest case in ...READ»
Booz Allen
Hamilton’s Dr. Ralph Shrader has the CEO look.
Neatly
coiffed silver hair. Check. Well tailored dark suit, pressed shirt and
bold tie. Check…check…check. Cufflinks embossed with the ...READ»
From www.moguletteblog.com
Yikes, what a mess! The havoc in the stock and financial markets made
it really challenging to stay focused on my work last week. I spent 14
years of my life at Lehman Bros., so it's not only the ...READ»
Interviewers and entrepreneurs often ask me the same question. What’s the most common trait between successful rock stars and successful entrepreneurs? I know they all wish I had a silver bullet, a magic fix and ...READ»
Why are so many large companies branding imposters?
On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They ...READ»
There is a no disputing the fact that the business world is moving at a breakneck speed and individuals and corporate capability to harness all the tools to make strategy successful is becoming daunting. To get return on brand ...READ»
Recently, I had the good fortune to become involved with the dynamic New York Women Social Entrepreneurs (NYWSE)
NYWSE supports and promotes women social entrepreneurs through workshops, networking opportunities, and a book ...READ»
Word of mouth marketing, the power of everyday citizens to talk up – or down – a brand is on a roll.
If you ever doubted its power and reach, take a step back for a minute to April of this year when a no-name blogger ...READ»
It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our business) are unsatisfactory and often are requests to change our behavior.
People usually don't like being ...READ»
I think the news should always be fair.
But I think the news-consuming public, to a significant degree, is saying that it doesn't really want balance.
That's especially true when it comes to blogs, with people self-selecting ...READ»
I am
concerned that I have become George Costanza.
It is not
so much my appearance, although my receding hairline and thinning chrome sure
is disconcerting. (Hey Propecia, thanks
for nothing!) Rather, it’s ...READ»
There have been separate discussions about whether the news embargo is dead.
Jeremy Wagstaff, a former Technology Columnist at The Asian Wall Street Journal and Wall Street Journal Online, and Stephen Baker, a senior writer at ...READ»
