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Kenan Samms
CAREERS   |  Comment

Public Relations: The Secret to Launching a Successful Product or Service

 The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»

Kenan Samms

A Shot in the Arm for Tech Media: Cleantech

Thank God cleantech came along, because technology was starting to get pretty boring. Having worked at a tech PR agency for several years in the past, I’ve now distanced myself and become mostly a tech media spectator. For some ...READ»

JOURNALISM   |  Comment

Problems at the US Chamber of Commerce -- and what we can learn about managing a crisis of confidence

US Chamber of Commerce is facing a crisis, but doesn't seem to realize that. That's a problem.READ»

5 Ways to Engagement through Social Media

We’ve heard the call: Social Media, Social Media, Social Media!And we’ve heard the response: What’s the return on investment for my business if we use social media?Regardless of where you fall on the scale of how useful social ...READ»

Illustration by Yuko Shimizu

Stinking It Up: Lessons From a PR Failure

We had a big party, but got no buzz. Lessons from a PR failure.READ»

Kenan Samms

Behind the Newsweek Green Rankings: IBM

I grew up in a superfund site caused by IBM. Why are they the #5 greenest company in America?READ»

The Forgiving World of Social Media Lead Generation

Unlike advertising and direct marketing, social media campaigns afford a marketer time and budget for failure. Do you agree?READ»

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