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10 Things Corporations Can Learn from Pro Wrestling

Recently, writing about the death of the incomparable Capt. Lou Albano, journalist Phil Reisman with The Journal News wrote: "Somebody once said that to understand America, you have to understand pro wrestling." If you're looking ...READ»

PR   |  Comment

The Power of Simplicity

Looking at politics through the lens of communication theory reveals a lot of good lessons. For example, despite a recent uptick, the falling approval ratings of President Obama (http://tinyurl.com/nlgfn) coincide with the increasing ...READ»

Kenan Samms
CAREERS   |  Comment

How to Get Noticed in a Web 2.0 World

I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have ...READ»

Soap Opera Sunday

Why Online Branded Entertainment Should Study Soap Operas

With so many companies in the past few years talking about producing online video and other forms of "branded entertainment," I'm amazed by how people often talk about these trends as if they are new. Radio and early television was ...READ»

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Spreadable Media: A Cure for Viral Marketing

If a viral marketing campaign drops in a press release, is it really viral?READ»

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Who Benefits When Media Industries and Academics Dialogue?

In Monday's post, I wrote about the promise for dialogue between media studies/communication academics and media/corporate communication professionals. In my experience, when media industry practitioners and academics come together to ...READ»

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Breaking Down Advertising's Walls

In his blog here at Fast Company, Faris Yakob said that the advertising industry is no more, and now there's only the communication industry. Faris is quite right that the traditional walls and boundaries are shifting. As "Director of ...READ»

Sales and Methods of Understanding

You may know Sales Methodologies, but the “Rain Maker” applies Systems of Understanding. READ»

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