Jack O’Dwyer has been doing PR for 40 years, and he’s a well-known, albeit curmudgeonly, expert in the industry. In a recent interview with Dave Armand at PRSA, Jack denounced social media, saying that PR people’s jobs are to ...READ»
Whew! The recession is over. Well, that’s a reliefOr so said the Commerce Department. The 3.5% GDP growth in Q3 proves it. Right?The announcement has been greeted with understandable and almost universal skepticism. ...READ»
In one of my previous articles here I did mention that most of our brands' efforts on the internet here are focused on social media abuse through web advertising in social media platforms. In recent times, we are pleased to note that ...READ»
One of the biggest impacts of social media is the way that traditional forms of advertising have had to adapt to it.As companies begin to embrace social media marketing, that means that a portion of their attention, time and marketing ...READ»
Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»
