About four or five years ago, when everyone started launching corporate blogs, a lot of people (myself included) thought it was OK to just use it as a medium to post press releases, without a lot of context. Like the scrunchie, that ...READ»
According to a recent poll cited in Newsweek, the number of Americans who believe that global warming is caused by human activity is 36%. That’s down from 47% just a year ago.
Only 57% of Americans believe the world is warming at ...READ»
Jack O’Dwyer has been doing PR for 40 years, and he’s a well-known, albeit curmudgeonly, expert in the industry. In a recent interview with Dave Armand at PRSA, Jack denounced social media, saying that PR people’s jobs are to ...READ»
Whew! The recession is over. Well, that’s a reliefOr so said the Commerce Department. The 3.5% GDP growth in Q3 proves it. Right?The announcement has been greeted with understandable and almost universal skepticism. ...READ»
In one of my previous articles here I did mention that most of our brands' efforts on the internet here are focused on social media abuse through web advertising in social media platforms. In recent times, we are pleased to note that ...READ»
One of the biggest impacts of social media is the way that traditional forms of advertising have had to adapt to it.As companies begin to embrace social media marketing, that means that a portion of their attention, time and marketing ...READ»
Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»
Recently, writing about the death of the incomparable Capt. Lou Albano, journalist Phil Reisman with The Journal News wrote: "Somebody once said that to understand America, you have to understand pro wrestling." If you're looking ...READ»
Looking at politics through the lens of communication theory reveals a lot of good lessons. For example, despite a recent uptick, the falling approval ratings of President Obama (http://tinyurl.com/nlgfn) coincide with the increasing ...READ»
I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have ...READ»
With so many companies in the past few years talking about producing online video and other forms of "branded entertainment," I'm amazed by how people often talk about these trends as if they are new. Radio and early television was ...READ»
In Monday's post, I wrote about the promise for dialogue between media studies/communication academics and media/corporate communication professionals. In my experience, when media industry practitioners and academics come together to ...READ»
In his blog here at Fast Company, Faris Yakob said that the advertising industry is no more, and now there's only the communication industry. Faris is quite right that the traditional walls and boundaries are shifting. As "Director of ...READ»
The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»
Thank God cleantech came along, because technology was starting to get pretty boring. Having worked at a tech PR agency for several years in the past, I’ve now distanced myself and become mostly a tech media spectator. For some ...READ»
We’ve heard the call: Social Media, Social Media, Social Media!And we’ve heard the response: What’s the return on investment for my business if we use social media?Regardless of where you fall on the scale of how useful social ...READ»
Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz--good and bad--from around the Web. In his blog, Godin says that these "conversations" are already ...READ»
