When a person recommends a product, it's a form of self-expression. Brands need to understand their customers in this context and ask: What does it say about a person when he or she shares, wants, or owns a brand or product?
The line between becoming a pioneer and a “me-too” flop can be unclear when you’re in the weeds of development. When in doubt, ask yourself if you’d use your new product instead of the market leader’s. If the answer is yes, keep going. If it’s no, then stop and rethink.
The founder of 4Chan took the stage at SXSW to explain how his new project, Canvas, could far exceed the hilariously filthy meme-factory 4Chan's 12-million-user popularity with Facebook-friendly appeal.