Finale viewers might furiously text their votes for Scotty McCreery and Lauren Alaina, but Coke and Ford have been Idol champs for 10 years. Here's how the brands have fused themselves to Fox’s pop star machine. READ»
At the photo shoot for our April feature, the director of "Pom Wonderful Presents The Greatest Movie Ever Sold" talks about scavenging for cash in exchange for blatant product placement in his film ... about product placement. Would he do it again? Yep. For twice the price. READ»
Call me behind the times, but I'd never seriously considered cultivating my brand. It took 17 years working in print media and an assignment covering Morgan Spurlock's "Greatest Movie Ever Sold" to figure it out. READ»
Movies and TV shows are riddled with product placements, but those pesky ads could soon be removed at the click of a button, thanks to a new Web service called Unlogo.READ»
If there's one thing we've come to expect from Lady Gaga videos -- apart from flame-shooting metal bustiers and sunglasses made of cigarettes -- it's product placement. "Paparazzi" touted Chanel. "Bad Romance" featured ...READ»
The Awl put together a great piece examining the popularity of Apple products in film. Not editors, effects specialists, composers, or photographers using Apple products, or even celebrities owning iPhones--but the insane frequency ...READ»
Teens and college students are skipping or tuning out traditional advertising more and more, minimizing screens or muting the volume. Being able to be part of the content youth consume or even creating branded content is one way ...READ»
Anthony Zuiker created CSI, generating more than $6 billion. But with his new cross-platform experiment, his killer instinct is really kicking in.READ»
