Brand identity expert David Brier pondered about the passions that run deep in branding. So he teamed up with word Jedi Marlene Hamerling to flesh out how, and why, we're so insatiable about getting, and staying, on top.READ»
All too often, we strive to get everything right the first time around. As a consequence, our products suffer from costly delays and insufficient feedback prior to launch.READ»
Branding's a pretty brutal business, as any designer will tell you. But for a look at the complicated issues around pushing a product you can't quite get behind, it doesn't get much better than this hilarious prank by the sweet, ...READ»
