I just got off the phone with a magazine editor and she asked several insightful questions during the interview. One of them was, “What should companies be spending their money on during a recession?” My answer was ...READ»
This week, we finish our three-part series on surviving and thriving in a miserable economy. This tip can best be practiced by companies providing products or services to other companies (not end-consumers). Outstanding research done ...READ»
Last week, we began a three-part series on surviving—and even thriving—in a miserable economy. This week, consider if there are new practices your company could adopt to rapidly boost your effectiveness in critical customer-facing ...READ»
Warren Buffet said it well: “Only when the tide goes out do you discover who’s been swimming naked.” But even well-managed companies may feel a little “exposed” in this economic downturn. What are your choices? For too ...READ»
Yesterday, I had more fun than a trainer/consultant has the right to have. Each of my client’s teams was presenting its Business Case—the justification for proceeding into the development stage for a new product. In product ...READ»
OK… the title of this blog is a bit misleading. Most companies don’t need to learn how to waste millions of dollars. They already know how. In fact they are already doing it. The average Fortune 500 company squanders at least ...READ»
Last week, this blog focused on the virtues of face-to-face customer interviews… particularly when that customer is a business (not an end-consumer), and the subject is “we’d like to know more about your needs so we can design ...READ»
In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend to be more insightful, more rational in their decision-making, more dependent on ...READ»
Are you responsible for developing new products or services for your company? If so, there’s a good chance you’ve read some books or articles on the subject. Maybe attended a conference on new product development. Perhaps even ...READ»
Does your business develop new products and services for other companies…not consumers? Pick up B2B-specific tips here to help you generate exciting results. Drawn from Dan Adams book, New Product Blueprinting, and the workshops he ...READ»
In our Fast 50 issue, we praised Boeing's new 787 Dreamliner for its lightweight construction and streamlined design--features that contribute to the aircraft's remarkable fuel efficiency. The interior of the plane is roomy, with ...READ»
Is Chipotle a one-trick pony? Is dependable Safeway actually more innovative than trendy Whole Foods? Should we have jettisoned AirAsia to make room for Virgin Galactic? Innovation expert Dev Patnaik thinks so.
Fast Company's ...READ»
Google, which earned the top spot in this year's Fast 50, is like no other company I’ve visited in ten years at Fast Company, and I’ve explored the inner workings of some of the most creative organizations out there--from Dell ...READ»
At the magazine, the choice to put Google at the top of our "most
innovative companies" list was almost a fait accompli. No one seriously
argued for any other player to head the list. Check out our various
Google insights ...READ»
In the March issue of Fast Company--careful, it's hot off the press--we unveil the new and improved Fast 50, aka the Fast Company 50. This year's list is our first-ever ranking of the most innovative companies in the world. But wait, ...READ»
