I just got off the phone with a magazine editor and she asked several insightful questions during the interview. One of them was, “What should companies be spending their money on during a recession?” My answer was ...READ»
This week, we finish our three-part series on surviving and thriving in a miserable economy. This tip can best be practiced by companies providing products or services to other companies (not end-consumers). Outstanding research done ...READ»
Last week, we began a three-part series on surviving—and even thriving—in a miserable economy. This week, consider if there are new practices your company could adopt to rapidly boost your effectiveness in critical customer-facing ...READ»
Warren Buffet said it well: “Only when the tide goes out do you discover who’s been swimming naked.” But even well-managed companies may feel a little “exposed” in this economic downturn. What are your choices? For too ...READ»
Yesterday, I had more fun than a trainer/consultant has the right to have. Each of my client’s teams was presenting its Business Case—the justification for proceeding into the development stage for a new product. In product ...READ»
Matt Mason, author of "The Pirates' Dilemma," spoke at Pop!Tech this morning about what we can learn from pirates. These seven tips may save your company.READ»
Chris Anderson, author of "The Long Tail," spoke at Pop!Tech about non-monetary economics -- a cheery idea, given the current state of monetary economics.READ»
Is the cellphone the most promising new weapon in the fight against HIV/AIDs? A group of designers, tech companies, health care providers and AIDs activists are betting that mobile phones can help crack this intractable problem: delivering health care information to one of the world's most severely affected regions.READ»
In a world where both the bottom and top of the pyramid are reeling as markets melt down and tectonic economic shifts are shaking the planet, a conference dedicated to the theme “Scarcity and Abundance” seems stomach-churningly ...READ»
Is there an upside to the current recession? Well, maybe, if it means we travel less, turn down the thermostat, and think deeply before flagrantly consuming more stuff. The combined effect of that parsimonious lifestyle is likely ...READ»
OK… the title of this blog is a bit misleading. Most companies don’t need to learn how to waste millions of dollars. They already know how. In fact they are already doing it. The average Fortune 500 company squanders at least ...READ»
You betcha. As somebody with four iPods -- from a clunky old fat white
one from the Paleolithic era, to a sleek new iPod Touch - I’ll be the
first to confess that I’m a sucker for a sexy gadget, an easy mark for
a cool new ...READ»
Last week, this blog focused on the virtues of face-to-face customer interviews… particularly when that customer is a business (not an end-consumer), and the subject is “we’d like to know more about your needs so we can design ...READ»
In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend to be more insightful, more rational in their decision-making, more dependent on ...READ»
Are you responsible for developing new products or services for your company? If so, there’s a good chance you’ve read some books or articles on the subject. Maybe attended a conference on new product development. Perhaps even ...READ»
Does your business develop new products and services for other companies…not consumers? Pick up B2B-specific tips here to help you generate exciting results. Drawn from Dan Adams book, New Product Blueprinting, and the workshops he ...READ»
According to the U.S. Census Bureau, there are nearly 50 million people currently living with disabilities in the United States. See the data here. Considering the size of the country’s disabled community, the lack of media ...READ»
Previously, I have been posting articles which I have written, or interesting articles I liked in the past. I like the candor of fast company, and believe this could be a great opportunity to "brain storm" in a ...READ»
Article in a sentence: Download Sketch Up so you can begin experiencing your invention in 3D for FREE!
Inventors time to Sketch Up
by Brian Gates July 2007
If
you have ever sketched on a napkin or played around ...READ»
inventor resources - august 2007
Article in a sentence: Informal focus groups, NDA's, DIY prototypes, a professional appearance and trade shows can help your inventions cause.
Five tips for creating, developing and selling ...READ»
Article in a sentence: For 1-5 units use Rapid Prototyping, 5-50 Rapid Tooling, 50+ Rapid Injection Molding.
Plastic Prototype Solutions for Inventors
by Brian Gates, President, Design My Idea, LLC. October 2007
Ok, so ...READ»
Article in a sentence: Tradeshows can help you get in front of a lot of quality people for minimal investment.
Trade Shows: Maximize your sales, and get your product going!
by Salem, VP Marketing, Design My Idea, LLC. ...READ»
Article in a sentence:
Industrial Designers offer the ability to improve your inventions
usability, aesthetics and ergonomics, increasing your inventions
perceived value and ...READ»
Given the amount of pushing, shoving, and line-jumping going on at last week’s opening of Design and the Elastic Mind, you’d have thought MOMA had just gotten a shipment of Wii’s. Hundreds of the city’s design-obsessed ...READ»
