product design for women

Femme Den's Five Tenets of Designing for Women

1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save ...READ»

• Separate. And Equal: Femme Den
• Femme Den's Five Tenets of Designing for Women