What comes to mind when you hear the name Leica? I posed this question to about two dozen professional photographers and they enthusiastically responded: "prestige," "precision," "craftsmanship," "envy," "excellence," ...READ»
Much has been written about Apple and its Brand. I think it's the strongest brand ever created. However, per conventional branding thinking, I am quite wrong: P&G, Mobil, BP, Coca-Cola, and others are all bigger, older brands ...READ»
Last month I offered some branding advice based on the belief that, in order to win, companies need to Unify, Simplify and Amplify their brand message. This month I will showcase my first example of a brand that puts this formula ...READ»
Replenish CEO Jason Foster was working in finance when he had an epiphany while using a spray starch to iron his shirt. It was an awfully big bottle, and he wondered why he hadn't seen a large household products company produce a ...READ»
When I first launched my company, TV Ears, in 1998, I did so with two key goals in mind. The first was to help remedy a problem for individuals struggling to hear the TV more clearly, and the second was to provide a product that was ...READ»
Now that Microsoft has decided to open up its own retail stores, they need some help from all of us in building a great retail experience. Remember, this isn't Microsoft's first time. Microsoft used to have a store at San Francisco's ...READ»
