Procter & Gamble

Advertising Logic and the Race to the Bottom in Daytime TV

Oprah's off the networks and many of America's most beloved soaps have been tossed aside in favor of not-so-compelling reality TV. Where did daytime TV go wrong, and how do we ensure the same fate doesn't capture the broader worlds of marketing or advertising?READ»

How Nyquil, Old Spice, and Duracell Are All About to Become More Energy Efficient

Procter & Gamble's new environmental scorecard forces suppliers to shape up--and insulates the company from future energy-price craziness.READ»

Hedging Bets On Going Green

Betting big on sustainability, says Anya Kamenetz, is an act of faith.READ»

What We Can All Learn from Soap Operas

Since the dawn of the broadcast era, soap operas have been a central part of television storytelling. The genre, a creation on radio during the 1930s, became a pinnacle form of storytelling during the Great Depression when audiences no longer wanted to or could pay per entertainment and instead were more accepting of "free," advertising-supported content.READ»

Procter & Gamble Aims For 100% Sustainable Packaging, Zero CO2 Emissions

The company's Sustainability Vision, unveiled this week, outlines a number of impressive goals for both the near and long-term. READ»

A Last Lesson From Dr. Bob: The End of a Television Landmark

One of the most recognized entertainment brands of our lifetime is bringing its 54-year history to a close. Today, we will see the last episode of the most popular soap opera of all-time, "As the World Turns."READ»

Herbal Essences to Finally Cut Down on Cancer-Causing Chemical

Unlike many shampoos and conditioners, the Herbal Essences brand doesn't contain parabens--a class of chemicals thought to cause breast cancer and estrogenic activity. But apparently the popular brand contains high levels of another ...READ»

Two Questions to Make Your Product Irresistible

I could not sleep the night before my birthday. My mind was buzzing, not with dreams of birthday cake but with thoughts of what I had experienced earlier in the day. I was flying home overnight from Ecuador where I had just ...READ»

Most Innovative Companies - Consumer Products

Sponsored by by Zachary ...READ»

Uncommon Indicator: A $1,700 Shaving Kit

Remember how during the go-go '90s and up until around the middle of 2007 everyone had a ridiculously ostentatious gold-plated toilet and pajamas made out of baby llama fur? Yes, that was excessive and a little bit gross but it also ...READ»

• Read more from The Upswing.

A Problem-Solver's Guide to Copycatting

Instead, look for the folks who have already solved them.READ»

• Match Game

Why Mr. Clean Wants to Wash Your Car

Nicole Malcolm guides the Mr. Clean Car Wash brand as part of FutureWorks, P&G's new-business incubator that's also testing Tide-branded dry cleaners.READ»

Introducing Guest Blogger Dev Patnaik: Innovation Meets Empathy

If you should need any evidence that Dev Patnaik, the CEO and founder of Jump Associates, is marching to the beat of a different drummer, consider this: He teaches a popular Stanford University course called Needfinding.READ»

Old Spice Smells Like a Billion Bucks

With the new Ever Clear antiperspirant, Alex Keith has sniffed out an opportunity to turn Old Spice into Procter & Gamble's next 10-figure brand.READ»

• Infographic: Outrunning the Axe

Where In the World is P&G's Jim Stengel?

Last fall, Jim Stengel, arguably the most powerful person in marketing, left his post as P&G's Global Marketing Officer with no trace of where he'd be heading to next. Today, Stengel revealed to Fast Company that he's now ...READ»

Ideo's David Kelley on "Design Thinking"

David Kelley, founder of the design firm Ideo and the Stanford d.school, was leading a charmed existence. Then he felt a lump.READ»

• Infographic: The K-12 Educational Experience
• Ideo's Newest Design Projects
• 17 Career Lessons from IDEO's David Kelley

P&G's Sustainability Initiatives -- Not So Sustainable

The giant wants to sell $20 billion worth of eco-friendly innovations by 2013. But what about those controversial ingredients?READ»

• Wal-Mart: The New Green Giant?
• 9 Daring Ideas That Blend Fashion and Sustainability