RSS

Procter & Gamble

Antartic Icefish, Scan, x-ray, digestion, made to stick

A Problem-Solver's Guide to Copycatting

Instead, look for the folks who have already solved them.READ»

NICOLE MALCOLM | Photograph by Greg Ruffing

Why Mr. Clean Wants to Wash Your Car

Nicole Malcolm guides the Mr. Clean Car Wash brand as part of FutureWorks, P&G's new-business incubator that's also testing Tide-branded dry cleaners.READ»

dev-patnaik

Introducing Guest Blogger Dev Patnaik: Innovation Meets Empathy

If you should need any evidence that Dev Patnaik, the CEO and founder of Jump Associates, is marching to the beat of a different drummer, consider this: He teaches a popular Stanford University course called Needfinding.READ»

135-smells-like-a-billion-bucks5

Old Spice Smells Like a Billion Bucks

With the new Ever Clear antiperspirant, Alex Keith has sniffed out an opportunity to turn Old Spice into Procter & Gamble's next 10-figure brand.READ»

Jim Stengel

Where In the World is P&G's Jim Stengel?

Last fall, Jim Stengel, arguably the most powerful person in marketing, left his post as P&G's Global Marketing Officer with no trace of where he'd be heading to next. Today, Stengel revealed to Fast Company that he's now ...READ»

Green Business: P&G's Chemistry Test52

P&G's Sustainability Initiatives -- Not So Sustainable

The giant wants to sell $20 billion worth of eco-friendly innovations by 2013. But what about those controversial ingredients?READ»

Syndicate content