When a business has a minimal budget for promotional activity, a press release campaign is often the most effective and cheapest answer to their needs. READ»
I read a tweet from a journalist/blogger yesterday who advised a budding public relations rookie not to pitch. In his words, "Pitch=Spam". Interesting take, right? So, how does this guy get his news anyway? I was quick to ...READ»
Since I started blogging about social media and PR, I've managed to
spark a lot of discussion around some seemingly overlooked
opportunities for newspapers, journalists, brands and agencies to
embrace and integrate social media. ...READ»
With 140 word Tweets, IM applications and new social media release templates calling for narrow, bulleted points it's no wonder the journalism and PR communities are so vocal about social media these days. If I were a veteran newsie, ...READ»
At PitchEngine we're constantly trying to improve and implement social media tools into our PR efforts. One of the topics we're discussing is the new press release format - we'll call it "social media release" as that's been ...READ»
I blog consistently about our desire as media and PR pros to change and adapt to social media. An inspiring example is that of David Cohn and his new venture Spot.us- community funded reporting.
Here's a synopsis from Cohn on the ...READ»
If there was ever a sign that PR and media are seeking change I think PitchEngine is a good barometer. In just 30 days our network is approaching 100 members and has been referenced around the web as an up-and-coming resource in the ...READ»
Here some good articles I've found on the net about the good benefits of adding a pr campaign to promote a small business in the adventure tourism industry.
The most common ways to start create buzz and on-line traffic is to ...READ»
